Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts. Constantine von Hoffman on February 24, 2023 Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% … Continue reading Only 25% of marketers report having all the data needed for personalization
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization
Website Personalization Required, But Retail Struggling To Make It Work by Laurie Sullivan @lauriesullivan, October 20, 2022 Heading into this year’s online holiday shopping season, 55% of the 4,000 U.S. and U.K. consumers who responded to a survey cite poor fit as the top reason for returns when buying online, followed by unmet product expectations … Continue reading Website Personalization Required, But Retail Struggling To Make It Work
Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing by Steve Smith , Staff Writer @popeyesm, September 2, 2022 The pandemic lockdowns forced many traditional retailers to double down on ecommerce and omnichannel marketing…no, really, this time. In many ways, Walgreens was already there. The brand had in place a robust, well-personalized digital channel for their … Continue reading Summer Rerun: Mass Personalization: Walgreens’ Road to Customer-Level Marketing
Don’t let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program. Kath Pay on August 31, 2022 In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good … Continue reading How bad data can spoil good personalization
Roku’s Vision Of Personalization And The Future Of First-Party Data by Laurie Sullivan @lauriesullivan, July 24, 2022 Brad Murphy, head of performance advertising at Roku, found a service where he could submit personal information about experiences with his wife that the marketplace uses to create a custom song, which he presented to his wife as … Continue reading Roku’s Vision Of Personalization And The Future Of First-Party Data
Equativ Makes ‘Strategic’ Investment In Video Personalization by Laurie Sullivan @lauriesullivan, July 7, 2022 Equativ, an independent ad monetization platform, Thursday announces a strategic investment in Nowtilus, a Germany-based video personalization company helping broadcasters and publishers transition to digital streaming. The move is the latest in a series of acquisitions and partnerships accelerating the company’s … Continue reading Equativ Makes ‘Strategic’ Investment In Video Personalization
Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe by Laurie Sullivan @lauriesullivan, June 29, 2022 Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said Tory Brunker, senior director of … Continue reading Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe
Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls by Laurie Sullivan @lauriesullivan, April 1, 2022 Google has announced the next set of trials for its Privacy Sandbox proposal, aimed at replacing tracking cookie-based targeted advertising in its Chrome browser. This set focuses on ads relevance and measurement. It’s called origin trials. … Continue reading Google Further Tests Privacy Sandbox, Adds Measurement And Ad Personalization User Controls
Braze has released a set of solutions to help retail and e-commerce brands leverage zero- and first-party data in a no-code environment. Kim Davis on March 28, 2022 Customer engagement platform Braze has announced a new package of products under the name Braze for Commerce. Aimed at retail and e-commerce brands, Braze for Commerce seeks … Continue reading Braze for Commerce will deliver personalization powered by first-party data
