Consumers are more willing to trade data for better recommendations, but they are very clear about what the red lines are. By Constantine von Hoffman Published on March 24, 2026 Last updated on March 25, 2026 Consumers are still concerned about privacy, but they are getting more comfortable trading data for better … Continue reading Why AI personalization comes with strict limits
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value. By Alexander Melone Published on March 17, 2026 Last updated on March 17, 2026 We’ve got AI-driven data reporting, we’ve got personalized greetings, personalized subject lines, user-based product recommendations and a whole range of other tools to … Continue reading Email personalization has an overuse problem
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. By Katie Templin February 9, 2026 Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions … Continue reading Why context matters more than data in personalization
From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them. John Premkumar on December 1, 2025 The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity … Continue reading AI is turning personalization into a two-way conversation
Digital channels are crumbling, personalization is backfiring, and Gartner says CMOs must rethink everything—or risk becoming irrelevant. Constantine von Hoffman on November 19, 2025 Two pillars of modern marketing—digital channels and personalized engagement—are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations CMOs once … Continue reading CMOs face a make-or-break moment as digital channels and personalization collapse
GenAI is rewriting the rules of digital content, and only AI-native CMS platforms will keep your brand visible and competitive in a zero-click world. Benu Aggarwal on November 11, 2025 Generative AI is breaking digital experience strategies wide open. As AI models surface flaws in siloed content and search behaviors shift toward AI agents … Continue reading How to build a GEO-ready CMS that powers AI search and personalization
Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. Katie Templin on November 3, 2025 Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or … Continue reading Why behavioral segmentation beats personas for real personalization
At the November MarTech Conference we discussed how AI is transforming personalization from a buzzword into a measurable strategy. MarTechBot on November 10, 2025 For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by … Continue reading Reinventing your personalization and orchestration with AI
Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. Shama Hyder on August 12, 2025 Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor … Continue reading Why AI-powered relevance is replacing personalization in B2B marketing
A Gartner study found personalization is taking up more marketing budget, but CMOs don’t know how much it really costs. Benjamin Bloom on June 2, 2025 Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at … Continue reading How to stop wasting money on personalization
