Tag Archives: Personalization

Consumer Preferences for Personalization

Larisa Bedgood October 15, 2020 Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt … Continue reading Consumer Preferences for Personalization

Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season

Guy Yehiav September 11, 2020 The modern consumer has come to expect engaging, personalized experiences at every step of the shopping process from online browsing to in-store purchases. Seamlessly providing this customized and personalized experience helps brands meet and exceed customer expectations while also avoiding the dreaded “buyer’s remorse.” When shoppers receive highly personalized and … Continue reading Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season

Release Notes: Braze boosts orchestration and personalization

Braze seeks to boost empathetic engagement through increased personalization. Kim Davis on July 24, 2020 Braze, the customer engagement platform, this week announced the a series of product enhancements, some of which were already on the company’s roadmap, but in Beta or with restricted availability. Through increased relevance of messaging, and improved orchestration of campaigns, … Continue reading Release Notes: Braze boosts orchestration and personalization

How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

Brian Johnson June 29, 2020 Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part of a vast marketing segment. In fact, about 60% of consumers expect a tailored experience, according to a recent Salesforce study. … Continue reading How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy

10 Ways to Crank Up your eCommerce Site’s Performance Using AI Personalization

Mark Usen — May 29, 2020 Image credit: Depositphotos.com The desire for a highly personalized online shopping experience isn’t rocket science — it’s just basic instincts. There’s no shortfall of statistics proving the vital importance of personalization. The knock-on effects of thick and fast technological advancements have induced a rapid sophistication of consumers’ taste buds. … Continue reading 10 Ways to Crank Up your eCommerce Site’s Performance Using AI Personalization

How personalization helps marketers humanize their brand and break though the noise

Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise

Deeper Insights and Personalization to Engage Customers

Brian Johnson — March 5, 2020 A whopping 59% of customers say that personalization influences their purchase decision. Personalization is the number one mechanism to grow and retain customers now that consumers expect personal, relevant experiences in real-time. How can retailers leverage digital intelligence to improve personalization and compete effectively with the likes of Amazon … Continue reading Deeper Insights and Personalization to Engage Customers

How to Use Google Optimize & Tag Manager for Personalization

Johannes Radig — January 24, 2020 About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. Even then, people asked why I wouldn’t just use Google Optimize. At the time, the answer was simple: Personalization was part of Google’s six-figure paid solution. However, in November 2018, Google … Continue reading How to Use Google Optimize & Tag Manager for Personalization

Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences

Suzy Dolan — January 24, 2020 With more than 3.8 billion users worldwide, email remains an incredibly popular – and effective – channel marketers use to reach their customers. It’s estimated that email spending in the United States reached $ 350 million in 2019. You’re reading this blog post right now, but chances are, you … Continue reading Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences