Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. Katie Templin on November 3, 2025 Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or … Continue reading Why behavioral segmentation beats personas for real personalization
At the November MarTech Conference we discussed how AI is transforming personalization from a buzzword into a measurable strategy. MarTechBot on November 10, 2025 For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by … Continue reading Reinventing your personalization and orchestration with AI
Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. Shama Hyder on August 12, 2025 Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor … Continue reading Why AI-powered relevance is replacing personalization in B2B marketing
A Gartner study found personalization is taking up more marketing budget, but CMOs don’t know how much it really costs. Benjamin Bloom on June 2, 2025 Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at … Continue reading How to stop wasting money on personalization
Brand-Aware AI Assistant Capitalizes On Personalization, Predictive, Performance by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2025 AI Brand Agent, an intelligent assistant that can analyze brand data and guidelines to generate custom insights, predict trends, and recommend content strategies tailored to each client’s unique brand identity — launched this week from Mod Op, a full-service … Continue reading Brand-Aware AI Assistant Capitalizes On Predictive, Performance, Personalization
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. Constantine von Hoffman on April 15, 2025 Over the next five years, there’s a $ 2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the … Continue reading Half of ecommerce brands lack the support to scale personalization effectively
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure. Benu Aggarwal on January 17, 2025 As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack … Continue reading How to select a CMS that powers SEO, personalization and growth
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. Optimizely on October 23, 2024 Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their … Continue reading The age of personalization: How to prepare when nobody’s prepared by Optimizely
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most. Gene De Libero on October 11, 2024 CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few … Continue reading How to unlock the power of personalization through edge computing
Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. Nicole Greene on July 10, 2024 This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations … Continue reading How to produce modular content to drive personalization at scale
