by Matt CurtisSeptember 13, 2016 Picture times square, one of the most iconic locations on the face of the earth; imagine standing in the very center of it, that place where all the pictures are taken from. What you see around you is the physical representation of the digital market place. The cascade of flashing … Continue reading Targeting Your Digital Marketing: Building A Buyer Persona
by Jarrick Cooper July 29, 2016July 29, 2016 If your marketing is not serving the right message at the right time through the right channel to the right people, you are likely annoying your prospects and wasting your time. You must go beyond features and benefits and asking for the sale to providing real value. … Continue reading 10 Top Insights From Buyer Persona Interviews
by Alisa Meredith June 10, 2016June 10, 2016 Who are you pinning for? If you tell me “women aged 30-65” please know that I am dying a little inside. As much fun as it is to leap right in to pinning all the things, when your business depends on your marketing success, you know you … Continue reading Pinterest Strategy 101 – Creating Your Buyer Persona
by John Miller May 7, 2016 Follow @ScribeMillerMay 7, 2016 You know about the new buyer’s journey – in 2016, customers are in control of the relationship. Today’s buyer’s journey is social, self-directed, trust-based and transparent. Brands must acknowledge this fact and realize that the path to the sale requires maximum understanding of and empathy … Continue reading How to Create Buyer Persona Profiles
by Kenna Griffin January 25, 2016January 25, 2016 There are about 500 million tweets sent each day. Facebook has more than one billion active daily users. Those statistics are for only two social mediums. We use social media. There is no doubt about it. We post about everything from interesting articles we’ve read to how … Continue reading Identifying Your Audience’s Social Media Persona
by Rachel Martinez November 23, 2015November 23, 2015 You may think you know who your prospects are. But do you truly understand how to connect with them and close the deal? If not, your sales prospect persona profiles can help. Now, don’t get confused – these are not the same as traditional buyer personas. The … Continue reading Do You Know Your Sales Prospect Persona Profiles? [Infographic]
Jeff JulianSeptember 29, 2015 To begin, I must get something off of my chest. When I first started in writing, my audience was software developers and I had no problem with empathy. I understood the developer because I was a developer. I know how the tech industry changes affect the day-to-day rhythms of the software … Continue reading Beyond Empathy – Would You Help Your Persona Out of a Burning Truck?
Bob WoodsAugust 17, 2015 If you don’t know to whom you’re selling, then why are you selling? You may know the overall market to which you’re targeting, but there’s an old maxim from Business Network International (BNI) that really applies in this case: Specific is terrific! (A bit corny? Yes. But believe me, you’ll never … Continue reading The Buyer Persona: A Necessary Element of Social Selling
Austin IulianoJune 17, 2015 Ever feel like you’re talking to a wall? Do you hate making blog posts and getting no interaction? How about making a social post that flops? If you’ve had these experiences, you probably haven’t fleshed out your buyer personas. According to Hubspot, a buyer persona is: “A semi-fictional representation of your ideal customer based … Continue reading Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients
By Anton Koekemoer November 17, 2014 When starting with a social media or personal branding strategy, one of the first things you should do before creating or optimising your online profiles is to decide on your online persona. Are you going to build your social media strategy around an actual person or use … Continue reading Do you have a worthwhile online persona?
