Lisa Chappell — October 28, 2019 Nowadays, 89 percent of customers begin their buying process with a search engine (hello, Google). With the majority of your potential customers relying on online resources, how do you drive traffic from the right crowd? This is where buyer personas come in. Buyer personas help you effectively connect your … Continue reading What a Digital Marketing Persona *Really* Is (and How to Create Them)
It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with. John Steinert on July 24, 2019 In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. … Continue reading 5 ways to grow ABM performance by moving beyond your basic persona framework
Jo Shaer — March 5, 2019 Follow @JoShaer — March 5, 2019 Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to … Continue reading What is a Buyer Persona?
Sofia Pompeo — July 13, 2018 — July 13, 2018 Developing buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective … Continue reading How to Find Out Which Social Media Platform Your Buyer Persona Engages With
Brittany Laeger — June 28, 2017 — June 28, 2017 I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas. Now before I tell you what the one … Continue reading One Dangerous Mistake is Preventing Successful Buyer Persona Development
Chelsea Kryder — May 12, 2017 — May 12, 2017 When Paid Social Media started creeping into the world of performance marketing a few years ago, it was the lesser stepsister to the major channels – PPC, Display, SEO, and Affiliate. At the time, Social intrigued many brands I worked with, but they felt it … Continue reading Are Your Social Campaigns Infused With A Brand Persona?
Stacey Rudolph — April 19, 2017 — April 19, 2017 You have probably made an impulse buying decision before. According to Invespcro, 80% of shoppers have at one time made an impulse purchase. Moreover, UIE found that impulse purchases account for nearly 40% of all ecommerce purchases. As such, many retailers are strategizing on how … Continue reading An Introduction to Impulse Buying Persona [Infographic]
Brent Pohlman — February 13, 2017 Follow @brentpohlman— February 13, 2017 First off, let me tell you, I have heard the word persona till I am blue in the face. The Hubspot platform requires users to define all of their clients by creating a particular person with specific attributes when it comes to purchasing. For … Continue reading Is There Really a Persona for Today’s Buyer?
by Jordan Con Follow @jordanmconOctober 27, 2016 Win rates are a focus of every organization. If you increase your win rate, far less of your marketing and sales investment goes to waste and you can achieve your revenue goals faster. Let’s illustrate this with a quick example. Let’s say that you create 100 opportunities every … Continue reading 3 Things About Win Rates and Persona Engagement
by Jacob Shriar Follow @jacobshriarSeptember 27, 2016 If you’re looking to fill a role as a recruiter, what does the perfect candidate look like? With the majority of candidates being passive, how do you know exactly where to find them? Once you find them, how do you know what to say to them? Which perks … Continue reading Building The Perfect Candidate Persona