MGM Resorts extends branding deal as MGM China strengthens Macau performance Suswati Basu MGM Resorts International has signed a new long-term branding deal with MGM China Holdings, strengthening the partnership as MGM China continues to post solid financial results. The updated agreement kicks in on January 1, 2026, and will run through the … Continue reading MGM Resorts extends branding deal as MGM China strengthens Macau performance
How Google Lowering Ad Audience Size Limits Can Improve Performance by Laurie Sullivan , Staff Writer, December 29, 2025 Google has finalized the minimum audience size to which advertisers can remarket, reducing the number to 100 active users across all networks and audience types. The move aimed to make audience targeting more accessible — specifically … Continue reading How Google Lowering Ad Audience Size Limits Improves Performance
YouTube: Major Gap In Podcast Video Ad Performance by Laurie Sullivan , Staff Writer, December 19, 2025 Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The Los Angeles-based agency worked with Podscribe, an independent platform for podcast and … Continue reading YouTube: Major Gap In Podcast Video Ad Performance
What Does Today’s Marketing Performance Look Like? by Laurie Sullivan , Staff Writer, November 28, 2025 Marketers using an integrated framework or digital platform that consolidates data, processes, and tools from various sources into one view to manage and improve performance across different domains face fewer barriers when it comes to proving value for the company. … Continue reading What Does Today’s Marketing Performance Look Like?
November 04, 2025 Three invisible problems draining your team’s performance
We discussed AI-powered performance monitoring and optimization at the MarTech Conference. Here’s a recap. MarTechBot on November 12, 2025 In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s why AI is stepping in … Continue reading Let’s discuss performance monitoring and optimization with AI
Guaranteeing, Pausing Ads For Performance Sake by Laurie Sullivan , Staff Writer, October 21, 2025 Dentsu is on a roll. The company, which operates a network of global brands and agencies, has been working on significant projects with industry tech companies to guarantee and improve ad campaign performance through a variety of ways. LoopMe will … Continue reading Guaranteeing, Pausing Ads For Performance Sake
MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion. The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief
Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. Sue Wolski on September 24, 2025 Creative operations (CreativeOps) powers martech-driven organizations by turning technology’s potential into reality. Tools alone can’t implement themselves, run efficiently or deliver value. CreativeOps brings the discipline, processes and accountability that make martech work. It … Continue reading How to measure your CreativeOps maturity to unlock performance
Albertsons Can Fuel Performance With Travel Loyalty Program by Laurie Sullivan , Staff Writer, September 24, 2025 Albertsons Companies and its Media Collective retail ad network rolled out an innovative program this week. The company launched a grocery cashback rewards program that allows consumers to use points to book travel. It links to a travel … Continue reading Albertsons Can Fuel Performance With Travel Loyalty Program
