Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Microsoft Shares Secrets Behind How Bing Improves Site Performance by Laurie Sullivan @lauriesullivan, August 18, 2023 Microsoft has shared information on how the company optimizes performance on Bing Search by using a system called the Performance Analyzer Service (PAS.) It runs in a controlled environment of identical machines and is used to measure the performance … Continue reading Microsoft Shares Secrets Behind How Bing Improves Site Performance
Understanding Your ESG Performance, Perception Gaps by Jay Milliken , Jill Steele , Kristen Wong , August 14, 2023 There’s been an onslaught of crises that have pulled businesses into thorny issues, reinforcing the need to implement robust environmental and social governance strategies or risk not meeting the expectations of consumers and employees. Companies … Continue reading Understanding Your ESG Performance, Perception Gaps
8 Google Analytics Features Enhance App Measurement, Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 3, 2023 Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave across the web and apps. Gameberry Labs, a game developer based … Continue reading 8 Google Analytics Features Enhance App Measurement, Performance
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one. Pamela Parker on August 3, 2023 A marketing attribution and performance management (MAPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line … Continue reading How to decide if you need a marketing attribution and performance management platform
Performance Marketers Shifting Budgets Among Channels by Laurie Sullivan @lauriesullivan, August 3, 2023 Distribution of marketing budgets this year will change, according to the results from a survey released today from Wunderkind, a digital marketing platform. Some 44% of those participating in the survey said performance marketing budgets will increase, while 41% said budgets will … Continue reading Performance Marketers Shifting Budgets Among Channels
Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting
How to improve website speed and performance in e-commerce with headless frontend technology Rachael Hibbert / Jun 19, 2023 It’s not news that we are living in a fast-paced digital world. Online customers have high expectations. Your website needs to load quickly, be easy to navigate, be aware of any interaction that may have … Continue reading How to improve website speed and performance in e-commerce with headless frontend technology
Performance Agency Integrates With Walmart Connect DSP by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2023 Acorn Influence, a New Engen performance marketing company, has integrated with Walmart Connect’s Demand-Side Platform (DSP) to create an offering in partnership with The Trade Desk. Walmart Connect DSP is a multichannel platform, allowing brands to place content across mobile, display, and connected … Continue reading Performance Agency Integrates With Walmart Connect DSP
3 Phase Approach to Evaluate Performance Marketing Initiatives Andrew Marsh | May 30th, 2023 What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is human and organizational nature to manage whatever is measured, and continuous improvement of your performance marketing initiatives depends on effective management. … Continue reading 3 Phase Approach to Evaluate Performance Marketing Initiatives
