Tag Archives: Performance

Key Topics to Cover in Performance Reviews

Riley Steinbach August 31, 2021 Many executives are starting to argue that the annual performance reviews are outdated and no longer useful and even 90% of HR professionals say that they are inaccurate at assessing employee’s performance. Although performance reviews should not be accompanied by bi-annual and quarter performance reviews, and most importantly continuous feedback, … Continue reading Key Topics to Cover in Performance Reviews

Marketers Confused About Performance Marketing Vs. Growth Marketing

Marketers Confused About Performance Marketing Vs. Growth Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2021 There is a lot of confusion in the marketplace around the definitions of performance marketing, growth marketing, and how the two differ from each other. That’s what data shows from a survey conducted by agency 3Q Digital, founded … Continue reading Marketers Confused About Performance Marketing Vs. Growth Marketing

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan  @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report

The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences

Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2021 Cookies are crumbling, making it more difficult for marketers to target consumers with ads —  but it just means they are spending more time focusing on the customer experience. Cisco customers’ buying cycle is about 16 … Continue reading Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences

Creative Ideas for Lead Generation: 3 Tips to Jack Performance

Angela Hausman, PhD June 8, 2021 Lead generation, also called demand generation, involves identifying, nurturing, and closing deals that generate revenue for your business. Good lead generation spells success and poor lead generation results in failure. Today, I share 3 creative ideas for lead generation to make your business rock. Lead generation is defined by … Continue reading Creative Ideas for Lead Generation: 3 Tips to Jack Performance

5 Best Practices to Elevate B2B Email Marketing Performance

Christa Tuttle May 24, 2021 Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, … Continue reading 5 Best Practices to Elevate B2B Email Marketing Performance