More budget doesn’t guarantee better results. The strongest campaigns prove they work before they scale. By Andrew Goodman Published on July 16, 2026 Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder … Continue reading Don’t confuse ad spend with marketing performance
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. By Rokt mParticle Published on July 8, 2026 Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is … Continue reading The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
Stagwell Discovers Where Agent Performance Comes From by Laurie Sullivan , Staff Writer, July 7, 2026 Stagwell’s global media business Stagwell Media Platform became the first to integrate Microsoft Copilot, which is powered by the open standard protocol Model Context Protocol (MCP). MCP has been embedded into the paid-search workflow of Assembly Global, the network’s … Continue reading Stagwell Discovers Where Real AI Agents’ Performance Comes From
Hyundai Applies AI To Curated Videos To Drive Performance by Laurie Sullivan , Staff Writer, June 26, 2026 When Hyundai went looking for high-intent auto shoppers, it found a solution to lower costs by working with AI models and something a little technical known as cloud-based, known as containerization, which take ad buying into the … Continue reading Hyundai Applies AI To Curated Videos To Drive Performance
The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery. By Reid Holmes Published on June 17, 2026 “What gets measured gets managed” is usually attributed to Peter Drucker. Yet according to the Drucker Institute, he never said it. Writer Simon Caulkin traced the phrase … Continue reading The hidden fragility of performance marketing
Brands Bet Big On AI To Support Performance by Laurie Sullivan , Staff Writer, June 9, 2026 Financial investments in performance advertising are clearly on the rise, with brands and agencies adopting artificial intelligence (AI)-driven marketing methods that lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the … Continue reading Brands Bet Big On AI To Support Performance Advertising, Marketing
American Eagle Outfitters Invests More In Performance by Laurie Sullivan , Staff Writer, June 1, 2026 American Eagle Outfitters (AEO) spent more money on running its corporate operations and marketing during the first quarter of 2026, primarily due to a deliberate decision to increase its advertising budget. Selling, general and administrative (SG&A) expenses came to … Continue reading American Eagle Outfitters Invests More In Performance
May 11, 2026 AI means presence is the new performance BY Joel Garfinkle For years, leaders advanced by outperforming others, knowing more, producing more, delivering more. Performance earned authority. That equation has changed. Artificial intelligence now generates ideas, analyses, and strategies in seconds. What once set strong performers apart, speed, output, and insight, is no longer … Continue reading AI means presence is the new performance
ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public by Laurie Sullivan , Staff Writer, April 17, 2026 OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February. It makes sense that when users click an ad to carry out an … Continue reading ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
How ‘And A Coke’ Campaign Leads To Performance by Laurie Sullivan , Staff Writer, April 2, 2026 Coca-Cola debuted a new U.S. campaign, “And a Coke,” the first-of-its-kind collaboration that combines 13 iconic quick-service restaurant (QSR) brands in one to support a national effort. Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda … Continue reading How ‘And A Coke’ Campaign Leads To Performance
