Tag Archives: Performance

When and how to move beyond performance marketing to brand strategy

Marketing Performance

Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building. Antoine Grant on February 12, 2024 Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine … Continue reading When and how to move beyond performance marketing to brand strategy →

Obsessing about performance can hinder your success

Performance Review

  By Tomas Chamorro-Premuzic and Amy Edmondson February 09, 2024 Among the many variables that determine your career success, the ability to perform well in front of others, particularly critical stakeholders (bosses, clients, potential employers, or teachers) interested in evaluating your potential, cannot be underestimated. So much so, that much of the difference between average … Continue reading Obsessing about performance can hinder your success →

Integrate launches new Performance Center

Performance Management

As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management. Kim Davis on January 30, 2024  Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation … Continue reading Integrate launches new Performance Center →

Predictions For Future Google Performance And Monetization Strategies

Google Products

Predictions For Future Google Performance And Monetization Strategies by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2024 Search engine optimization (SEO) experts at North, a content performance and digital public relations agency in the UK, conducted a study to predict what Google will look like in 2050, and some of the services and monetization strategies it will … Continue reading Predictions For Future Google Performance And Monetization Strategies →

How to turn your brand into a performance publisher

Branding

Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections. RJ Licata on December 12, 2023  Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. They’re not receptive to showy displays, elaborate claims or emotional appeals that … Continue reading How to turn your brand into a performance publisher →

Economic Impact On Performance

Economy Trends

Economic Impact On Performance by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2023 A disconnect between consumer sentiment and behavior has driven the economy, purchases and searches for years, but all that could be over. Americans cut retail spending in October for the first time since March as interest rates reached a 22-year high. Retail sales fell 0.1% in October … Continue reading Economic Impact On Performance →

Merkle Transitioned To Google PMax, Then Ad Performance Fell

Advertisement Industry

Merkle Transitioned To Google PMax, Then Ad Performance Fell by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2023 Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping campaigns ad technology to transition to Performance Max, which uses machine-learning models to optimize bids … Continue reading Merkle Transitioned To Google PMax, Then Ad Performance Fell →

The ‘P’ In Performance Is Pronounced ‘Mobile’

Performance Management

The ‘P’ In Performance Is Pronounced ‘Mobile’ by Laurie Sullivan , Staff Writer @lauriesullivan, September 26, 2023 One of the most important lessons from challenging economic times in the past is determining the perfect media mix to keep strategies afloat. Recovery is a difficult process and risk can explode in directions that many marketers cannot begin … Continue reading The ‘P’ In Performance Is Pronounced ‘Mobile’ →

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