Tag Archives: Performance

Integrate launches new Performance Center

As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management. Kim Davis on January 30, 2024  Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation … Continue reading Integrate launches new Performance Center

Predictions For Future Google Performance And Monetization Strategies

Predictions For Future Google Performance And Monetization Strategies by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2024 Search engine optimization (SEO) experts at North, a content performance and digital public relations agency in the UK, conducted a study to predict what Google will look like in 2050, and some of the services and monetization strategies it will … Continue reading Predictions For Future Google Performance And Monetization Strategies

How to turn your brand into a performance publisher

Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections. RJ Licata on December 12, 2023  Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. They’re not receptive to showy displays, elaborate claims or emotional appeals that … Continue reading How to turn your brand into a performance publisher

Economic Impact On Performance

Economic Impact On Performance by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2023 A disconnect between consumer sentiment and behavior has driven the economy, purchases and searches for years, but all that could be over. Americans cut retail spending in October for the first time since March as interest rates reached a 22-year high. Retail sales fell 0.1% in October … Continue reading Economic Impact On Performance

Merkle Transitioned To Google PMax, Then Ad Performance Fell

Merkle Transitioned To Google PMax, Then Ad Performance Fell by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2023 Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping campaigns ad technology to transition to Performance Max, which uses machine-learning models to optimize bids … Continue reading Merkle Transitioned To Google PMax, Then Ad Performance Fell

The ‘P’ In Performance Is Pronounced ‘Mobile’

The ‘P’ In Performance Is Pronounced ‘Mobile’ by Laurie Sullivan , Staff Writer @lauriesullivan, September 26, 2023 One of the most important lessons from challenging economic times in the past is determining the perfect media mix to keep strategies afloat. Recovery is a difficult process and risk can explode in directions that many marketers cannot begin … Continue reading The ‘P’ In Performance Is Pronounced ‘Mobile’

Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds

Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan  @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds

Microsoft Shares Secrets Behind How Bing Improves Site Performance

Microsoft Shares Secrets Behind How Bing Improves Site Performance by Laurie Sullivan  @lauriesullivan, August 18, 2023 Microsoft has shared information on how the company optimizes performance on Bing Search by using a system called the Performance Analyzer Service (PAS.) It runs in a controlled environment of identical machines and is used to measure the performance … Continue reading Microsoft Shares Secrets Behind How Bing Improves Site Performance