May 11, 2026 AI means presence is the new performance BY Joel Garfinkle For years, leaders advanced by outperforming others, knowing more, producing more, delivering more. Performance earned authority. That equation has changed. Artificial intelligence now generates ideas, analyses, and strategies in seconds. What once set strong performers apart, speed, output, and insight, is no longer … Continue reading AI means presence is the new performance
ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public by Laurie Sullivan , Staff Writer, April 17, 2026 OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February. It makes sense that when users click an ad to carry out an … Continue reading ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
How ‘And A Coke’ Campaign Leads To Performance by Laurie Sullivan , Staff Writer, April 2, 2026 Coca-Cola debuted a new U.S. campaign, “And a Coke,” the first-of-its-kind collaboration that combines 13 iconic quick-service restaurant (QSR) brands in one to support a national effort. Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda … Continue reading How ‘And A Coke’ Campaign Leads To Performance
Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels. By Constantine von Hoffman Published on March 20, 2026 Last updated on March 25, 2026 Marketers are confident in fewer channels than they think, and that concentration of confidence … Continue reading Why confidence, not performance, is shaping media spend
Performance Engine Ties Experian To FullThrottle.AI by Laurie Sullivan , Staff Writer, March 4, 2026 Experian Automotive has partnered with FullThrottle Technologies to combine auto buyer audience data in a self-service platform called fullthrottle.ai, designed for dealers and marketers. “This joint effort demonstrates how Experian Automotive data can help marketers find the right consumer,” said … Continue reading This Performance Engine Ties Experian To FullThrottle
March 02, 2026 Should you be using AI for performance reviews? BY Tomas Chamorro-Premuzic and Ben Dattner During the last decade, digital innovations have produced a range of recruitment and evaluation tools: now, whenever you first apply for a job, you are less likely to be judged by humans and more likely to be assessed by … Continue reading Should you be using AI for performance reviews?
The New Performance Metric: Curiosity by Laurie Sullivan , Staff Writer, February 20, 2026 While the media buy of a Super Bowl ad typically starts at $8 million, a full campaign could cost anywhere between $16 million and $29 million to create. Ads tell consumers so much about a brand, but analyzing Google search data … Continue reading Consumer Curiosity Becomes Performance Metric
From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. By John Premkumar February 5, 2026 Every year, Spotify Wrapped reminds marketers of an uncomfortable truth: AI isn’t just supporting marketing anymore — it’s often the star of … Continue reading Performance marketing is being rewritten by AI
How AI Can Match Performance Of Human Made Ads by Laurie Sullivan , Staff Writer, February 4, 2026 A handful of brands acknowledged that they used artificial intelligence (AI) in the creation of their Super Bowl XL ad this year — but they either went all in like Svedka Vodka or used it sparingly. Alaska … Continue reading How AI Can Match Performance Of Human Made Ads
Performance Forced By Agentic To Take New Ride Through Funnel by Laurie Sullivan , Staff Writer, January 12, 2026 Marketers and technologists have spent years developing omnichannel strategies, only for AI to change everything. As many have pointed out, autonomous agents don’t browse sites they find the products and make the purchase. It’s changing performance … Continue reading Performance Forced By Agentic To Take New Ride Through Funnel
