Tag Archives: Performance

How to Handle Poor Employee Performance at Work Like a Pro

Justin Fragapane — May 2, 2018 — May 2, 2018 Every manager at some point in their career finds themselves faced with an underperforming employee. Addressing poor work performance can be difficult, uncomfortable, and even downright awkward. The good news? When it comes to dealing with this issue, some basic planning and a little bit … Continue reading How to Handle Poor Employee Performance at Work Like a Pro

Education Gap Widens As Programmatic Performance Options Multiply

Education Gap Widens As Programmatic Performance Options Multiply by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2018 Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to “Performance Marketing Actually Performs,” a study released by programmatic platform MediaAlpha. The survey, commissioned by Forrester Consulting to evaluate … Continue reading Education Gap Widens As Programmatic Performance Options Multiply

85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?

Larisa Bedgood — April 16, 2018 Follow @www.twitter.com/V12Data — April 16, 2018 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov … Continue reading 85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up?

Reconstructing Performance Management for Both the Employee and the Company

Zachary Chertok — April 14, 2018 — April 14, 2018 In 2017, Aberdeen found that 64% of Best-in-Class companies (the top 20% of performers as defined by Aberdeen’s Best-in-Class research methodology) distrusted traditional performance reviews. This sets the tone for a major challenge facing organizations today: Traditional performance reviews are hindering employee growth, productivity, and … Continue reading Reconstructing Performance Management for Both the Employee and the Company

How to Improve Your Campaign Performance in Facebook Auctions

Jana Christoviciute — April 13, 2018 — April 13, 2018 rawpixel / Pixabay You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves … Continue reading How to Improve Your Campaign Performance in Facebook Auctions

Programmatic performance marketing (aka affiliate marketing) questions and answers

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018   Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers