Tag Archives: Performance

Predicting Creative Performance Moves Campaigns Into 2021

Predicting Creative Performance Moves Campaigns Into 2021 by Laurie Sullivan  @lauriesullivan, November 20, 2020 What if marketers could predict the outcome of their creative in advertisements long before a campaign begins? Pattern89 believes it can by analyzing about 200 billion data points, across Facebook and Instagram, along with more than 49,000 dimensions per piece based … Continue reading Predicting Creative Performance Moves Campaigns Into 2021

Performance Management in a Post-COVID Workplace: Things to Consider

Paul Keijzer November 15, 2020 The dramatic spread of Covid-19 has disrupted the way organisations work, with many experiencing adjusted goals, furloughs, and even layoffs. In order to better respond to the current context, it has become necessary for organisations to re-evaluate aspects of their performance management system – and in some cases adopt an … Continue reading Performance Management in a Post-COVID Workplace: Things to Consider

Twitter Puts Focus On Performance Advertising

Twitter Puts Focus On Performance Advertising by Laurie Sullivan  @lauriesullivan, November 12, 2020 Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. The company admits it is early in the process, but plans to make investments across … Continue reading Twitter Puts Focus On Performance Advertising

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2020   Despite industry-wide concern about the disappearance of cookies in advertising, only 40% of marketers say they are preparing and 48% are worried that their companies won’t be able to provide impactful performance … Continue reading 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites by Laurie Sullivan  @lauriesullivan, October 23, 2020 Capitalizing on ecommerce, QVC and HSN have been transitioning to digital for years, but one media report suggests the companies during the second quarter in 2020 began tapping into digital channels like YouTube. In fact, QVC’s website accounted … Continue reading Legacy TV Shopping Platforms Finding Performance On Amazon, YouTube, Websites

How Managing and Coaching to Agent Performance Metrics Amplifies Your Call Center’s ROI

Veronica Krieg October 12, 2020 Almost 80% of your agents show up to work without knowing what’s expected of them. Too many business leaders see the contact center as a cost center, so developing and investing in agent performance falls off the radar. The less money you spend in the contact center, and the more … Continue reading How Managing and Coaching to Agent Performance Metrics Amplifies Your Call Center’s ROI

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

The new products and features are further indication of Google’s machine learning goals. Ginny Marvin on October 7, 2020 at 9:03 am Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s … Continue reading Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

Why Your Digital Marketing is Failing: A Guide to Improving Performance

Angela Hausman, PhD September 29, 2020 Digital marketing is the key to unlocking increased traffic, leads, and conversions. But, what happens when your digital marketing is failing or, as in the image above, doesn’t meet your expectations? Well, it’s time to reevaluate your strategy to find out what’s working and what opportunities you’re missing that … Continue reading Why Your Digital Marketing is Failing: A Guide to Improving Performance

Pinterest Adds Performance Metrics, Shoppable Features

Pinterest Adds Performance Metrics, Shoppable Features by Laurie Sullivan  @lauriesullivan, September 29, 2020 Pinterest on Tuesday announced the launch of ads alongside visual search results, as well as more places to shop across the site. This means several of the most used and visible places to shop, including the visual search tool Lens, now can … Continue reading Pinterest Adds Performance Metrics, Shoppable Features