Programmatic Intent, Performance Data Doubled Organic’s Value by Laurie Sullivan , Staff Writer, August 27, 2025 A European travel app increased conversions 25.8% by running ads programmatically on the open web, despite reports that Google and Meta Platforms seemingly receive more than half of performance marketing budgets. Even after a year of running the campaign … Continue reading Programmatic Intent, Performance Data Doubled Organic’s Value
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems. Semrush Enterprise on August 21, 2025 The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best … Continue reading Why a healthy site is central to AI search performance by Semrush Enterprise
Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights
GAI Revenue And Performance Modeled By New Street Research by Laurie Sullivan , Staff Writer @lauriesullivan, June 13, 2025 How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? This question has become part of a foundation across the industry. “By the end of the decade, we expect over … Continue reading GAI Revenue And Performance Modeled By New Street Research
Dos Equis Connects To Music, Performance, Hispanic Culture by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2025 My granddaughter at age five would dance through the house singing the lyrics to Santana’s and Maná’s song “Corazón Espinado.” The words are in Spanish, so she didn’t know they meant longing, pain and despair associated with the … Continue reading Dos Equis Connects To Music, Performance, Hispanic Culture
Mastercard Has Front-Row View Of How Fast Performance Changes by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2025 Marketers have a complicated relationship with value and what drives conversions, according to Erin Everhart, vice president of content at events for MediaPost. Everhart opened Monday’s Performance Marketing Insider Summit with a discussion on value, tariffs that … Continue reading Mastercard Has Front-Row View Of How Fast Performance Changes
Google Brings Ads To AI Mode, Supercharging Performance by Laurie Sullivan , Staff Writer @lauriesullivan, May 21, 2025 Google ads in AI Mode, an AI-powered search engine that launched earlier this year, will outperform any other types of advertising online based on keywords in queries, intent, and location. It’s like stepping into a query and over … Continue reading Google Brings Ads To AI Mode, Supercharging Performance
GAI Performance Jumps For Media Buyers On The Open Internet by Laurie Sullivan , Staff Writer @lauriesullivan, May 9, 2025 PubMatic has upgraded its technology suite for buyers with a goal to streamline every stage of the media-buying process — from audience and inventory discovery and forecasting to curation, activation, and performance optimization. Dave Neway, vice president … Continue reading GAI Performance Jumps For Media Buyers On The Open Internet
Anthropic: How GAI Affects Performance Of Economy by Laurie Sullivan , Staff Writer @lauriesullivan, April 28, 2025 Anthropic released an economic index that details the impact of AI on software development. The report was released on Monday. Software development is a major part of advertising platforms, ensuring that ads serve up in the correct place at … Continue reading Anthropic: How GAI Affects Performance Of Economy
