Nate Vickery — April 15, 2017 Follow @NateMVickery— April 15, 2017 For years, we’ve been listening about the Generation Y being the most entrepreneurial so far. But is Gen Z about to give Millennials a run for their money? Who are these newcomers, anyway? Born between 1994 and 2010, they are a group of university … Continue reading 6 Things That Make Gen Z the Perfect Entrepreneurs
Kelley Schultz — April 13, 2017 — April 13, 2017 Digital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through rate, we optimize our landing pages and keywords based on conversion rates, and we optimize our budget allocation based on attributed revenue and ROI. Digital … Continue reading This Is Why Marketers Shouldn’t Wait for Perfect Analytics
By Khalid Saleh April 11th, 2017 Let’s be honest – We all would love to have a conversion funnel that converts at an incredible rate. Every shopper who visits our eCommerce website loves it and becomes a loyal customer. Sounds hard to believe, right? You guessed right, it is extremely difficult to please all kinds of … Continue reading How To Design The Perfect Customer Journey For Successful eCommerce Conversion Rate Optimization
Lauren Kincke — April 4, 2017 — April 4, 2017 From reading my last three posts in this series, I trust you understand the importance of tackling legacy technology and data. Are you empowered to manage the conversations around those items? Next up, let’s talk about how to inventory and optimize your processes, and use … Continue reading Process Makes Perfect With Your MarTech Stack Architecture
Hana LaRock — March 17, 2017 — March 17, 2017 We all know that one of the biggest tips when it comes to email marketing is using templates and designs that appeal to the readers. We also know not to make our emails too boring and not too busy, either. Though most company leaders possess … Continue reading 5 Steps to Designing the Perfect Email Every Time
Jefri Yonata — March 10, 2017 — March 10, 2017 Your audience is watching a lot of social videos. Video content had been taking over the Internet rapidly ever since smartphones started being mass-produced and social media’s popularity rose. In fact, over 70% of Internet users are routine viewers of social videos. Animoto surveyed over … Continue reading 5 Ultimate Rules of Thumb for Making the Perfect Social Video
Carmen Alicia Coto — March 15, 2017 — March 15, 2017 Are you familiar with whiteboard animation videos? If not, this is a process in which a story is told using drawings on a whiteboard. The artist draws in front of the camera (or at least it looks like it!), and records themselves during the … Continue reading 10 Pro Tips for Creating The Perfect Whiteboard Animation Video
Courtney Abud — March 6, 2017 — March 6, 2017 So you’ve decided to build an email nurture. That’s great! Whether it’s part of an awareness campaign, a follow-up from an assessment or an attempt to turn a sale, an email nurture is a great way to deliver relevant information to prospects and customers. But … Continue reading Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map
Andrew Sheridan — February 17, 2017 — February 17, 2017 High-performing marketers are obsessed with A/B testing. This obsession is driven by the need to optimize every aspect of their marketing campaigns and improve ROI. But trying to test everything at once with no real plan is overwhelming, leaving many marketers frustrated and without the … Continue reading How to Perfect Your Large and Small A/B Tests
Young Entrepreneur Council — January 23, 2017 Follow @YEC— January 23, 2017 What’s one tip you have for creating Snapchat filters that really stand out and look professional at events? 1. Begin With the End in Mind Are attendees likely to snap a video or a picture? Will there be a lot of movement in … Continue reading 12 Tips for Creating the Perfect, Professional Snapchat Filter
