by Nick Lucs March 23, 2016 Follow @nicklucsMarch 23, 2016 We’ve all heard the old phrase coined by Benjamin Franklin, “time is money.” What Ben Franklin was getting at is that time is a highly valuable commodity. You only have so many minutes throughout the day to get things done and so in order to … Continue reading 15 Productivity Tools Successful People Use to Work Less
by Kate Chan March 25, 2016March 25, 2016 I was asked recently to check out a Facebook business page, so I did what I would normally do – Google it. I plowed through top 3 pages of search engine result pages on Google, then I gave up- just like that. To the business owner defense, … Continue reading Why Can’t People Find My Facebook Page?
by Jim Haudan March 22, 2016 Follow @jhaudanMarch 22, 2016 Are you a good storyteller? If not, it could be holding you back at work. Anyone with aspirations of being a great leader, someone who inspires others to work together and give their all to a joint mission, needs to be able to tell a … Continue reading Leaders Aren’t Telling the Stories Their People Care About
by Don Purdum March 16, 2016 Follow @donpurdumMarch 16, 2016 Are you passionate about your business? I’m talking about the type of passion where you can’t wait for someone to ask you; “What do you do?” Are you so passionate that people can feel it right through their computer screen when they look at your … Continue reading How to Discover Passion, Influence People and Increase Sales
by Jeanette Russell March 15, 2016 Follow @jnetrussellMarch 15, 2016 Engagement isn’t a trend. It’s how organizations make the greatest strides towards their achieving their goals. Engaging your people is everything. The problem is that most content strategies with engagement in mind are based on the idea of posting or emailing from a pre-determined timeline. … Continue reading Your People Are Talking. Are You Listening?
by Jonathan Herrick March 11, 2016March 11, 2016 Caring – Defined as displaying kindness and concern for others. It’s a term not often heard in the sales process. In fact, for most businesses, sales is just a means to an end. A way to get a potential customer to buy your products and services and … Continue reading The Key to Small Business Success In Sales: Caring About People
Clothing brand MeUndies’ Snapchat account has been posting special links to product pages and notched 10% to 12% conversion rates. Tim Peterson on March 9, 2016 Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms. Snapchat does not. But that doesn’t mean marketers aren’t able … Continue reading How MeUndies gets people to buy products through its Snapchat account
Pinterest is expanding its ad-targeting options as it opens up to all small- and medium-sized business advertisers in the US. Tim Peterson on March 8, 2016 Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’ customer databases. Since then … Continue reading Pinterest lets brands target ads to people in their customer databases
by Pini Yakuel February 16, 2016 Follow @OptimoveFebruary 16, 2016 We all like to think of ourselves as spontaneous, casual. Unconstrained. As if there’s a chance I’ll show up for work tomorrow in a yellow pantsuit and a boiler hat, or even better: hop on a plane for an impromptu vacation, where I’ll devour romantic … Continue reading Digital Marketing in 2016: Customers are People Too
by Peter Stark January 27, 2016 Follow @peterbstarkJanuary 27, 2016 Why do you lead? This is the single most important question you can ask yourself as a leader, and your answer has everything to do with your success or failure. Will your employees choose to follow you because you are successful, rich, or have a … Continue reading Why Do You Lead?
