78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study by Laurie Sullivan @lauriesullivan, March 10, 2023 Social media, podcasts, search engine ads, and AI-created ad copy generate buzz, but a study on out-of-home (OOH) advertising released this week estimates that 88% of adults notice OOH ads, and nearly 80% of those … Continue reading 78% Of Consumers Have Engaged With An OOH Ad In Past 60 Days: Study
30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year by Karlene Lukovitz @KLmarketdaily, October 31, 2022 Nearly a third (30%) of U.S. consumers say they’ve dropped a subscription-based video-on-demand service in the past 12 months, while 25% say they’ve added a free ad-supported subscription service (FAST), according to a new survey … Continue reading 30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
How to Help Women in Business Get Past Gender Barriers to Management Due / 13 Oct 2022 According to a recent Women in the Workplace study from Lean In and McKinsey, the most significant barrier women face in business these days isn’t the glass ceiling. Instead, it’s the floor—the barrier to entry-level management positions. Although women now own 4 out … Continue reading How to Help Women in Business Get Past Gender Barriers to Management
Understanding your martech stack’s evolution makes working with data analysts more efficient. Steve Petersen on October 3, 2022 At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with … Continue reading Data analytics: Your stack’s past and limitations
By Clint Rainey August 16, 2022 Everybody’s curious: What exactly is Flow, Adam Neumann’s new rental-housing startup that’s apparently snagged the largest check ever written by Silicon Valley VC firm Andreessen Horowitz? The reason for the curiosity is that, so far, Neumann and a16z aren’t saying much, beyond vague gestures at concocting some kind … Continue reading Adam Neumann thinks we want ‘community-driven’ living, but how has that worked out in the past?
By Sam Becker June 23, 2022 High inflation and worries about economic contraction are stunting the markets but proving to be catalysts for growth in one area: an interest in striking and unionizing. The number of strikes between January and May 2022 is double that of last year, according to data … Continue reading Labor strikes have doubled in the past year. Is high inflation part of the reason?
Evolution of Ecommerce – A Glimpse of Its Past, Present, and Future Noor Moore / 30 Apr 2022 With the developments in the internet, eCommerce and the way we sell goods and services online are changing at all times. Merchants and retailers are investing in eCommerce website development to boost their sales with no … Continue reading Evolution of Ecommerce – A Glimpse of Its Past, Present, and Future
Mark Roberts January 20, 2022 Who thought we would still be facing a seemingly never-ending pandemic after two years? We’re faced with a reality few predicted, and even fewer wanted. As I’ve noted previously, businesses have persevered throughout the pandemic and found new paths to success. It’s commendable, and we need to continue that momentum … Continue reading We Need to Build on the Lessons of the Past 2 Years As We Enter a New One
83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2022 Retailers have leaned on search engines to reach consumers for years, but despite all the spending, the vast majority participating in a report released today by RSR Research and Coveo say they do … Continue reading 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Mark Roberts January 20, 2022 Who thought we would still be facing a seemingly never-ending pandemic after two years? We’re faced with a reality few predicted, and even fewer wanted. As I’ve noted previously, businesses have persevered throughout the pandemic and found new paths to success. It’s commendable, and we need to continue that momentum … Continue reading We Need to Build on the Lessons of the Past 2 Years As We Enter a New One
