by Susan Friesen June 21, 2016 Follow @https://twitter.com/eVisionMediaJune 21, 2016 When you log in to your Google Analytics account, do you let out a sigh of disappointment? I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site. What gives? As a digital marketer I can tell … Continue reading Why SEO is Just One Part of the Equation for Business Success
As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program. Mona Elesseily on June 17, 2016 Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion … Continue reading Why video needs to be part of your paid advertising strategy
by Dominica Latus June 10, 2016June 10, 2016 If you’ve been talking with any web company about a new design or redesign, you’ve most likely heard the term “wireframe” come up during discussions about the web development process. A wireframe is a very basic layout of a web page that includes no color, no imagery … Continue reading 5 Reasons Why Wireframes Are an Important Part of the Design Process
by Louis Foong June 2, 2016 Follow @thealeagroupJune 2, 2016 This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here. This week’s infographic created by Smart Insights is a great primer on how to build up … Continue reading 7 Steps to Brilliant B2B Marketing [Part 2]
by Danielle Foley June 6, 2016 Follow @FoleyMarketingJune 6, 2016 I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for … Continue reading Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)
By Heba Hosny May 31st, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend that you read the previous articles before proceeding. How can … Continue reading Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)
by Wendy Lindars May 26, 2016 Follow @enx2marketingMay 26, 2016 There’s nothing worse than going to a website to look something up and not finding the information you’re looking for. It happens more often than not. Some website developers are more interested in how the website looks or how it ranks on Google than whether … Continue reading Quality vs. Quantity Part 1: When There’s Not Enough
by Michelle Van den Bergh May 21, 2016May 21, 2016 In this final post of my authentication blog series I focus on DMARC and how it uses SPF and DKIM to close the loop on email authentication. What is Domain-based Message Authentication, Reporting and Conformance (DMARC)? DMARC basically standardizes how email receivers perform email authentication … Continue reading Authentication Blog Series: Part 3 – DMARC
by Steve DiGioia May 14, 2016 Follow @stevedigioiaMay 14, 2016 You think you’re a good leader. You have the position, the title and the power. You’re the boss. But your employees don’t work hard for you, they talk behind your back and morale is poor. You don’t understand why. Well, here’s why. You… 1. Manage … Continue reading 35 Reasons Why You’re Not a Good Leader – Part 1
by Kelley Schultz May 12, 2016May 12, 2016 I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market. … Continue reading Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns
