by Danielle Foley June 6, 2016 Follow @FoleyMarketingJune 6, 2016 I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for … Continue reading Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)
By Heba Hosny May 31st, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) This comprehensive series is sequential. For maximum value, I highly recommend that you read the previous articles before proceeding. How can … Continue reading Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies] (Part 3)
by Wendy Lindars May 26, 2016 Follow @enx2marketingMay 26, 2016 There’s nothing worse than going to a website to look something up and not finding the information you’re looking for. It happens more often than not. Some website developers are more interested in how the website looks or how it ranks on Google than whether … Continue reading Quality vs. Quantity Part 1: When There’s Not Enough
by Michelle Van den Bergh May 21, 2016May 21, 2016 In this final post of my authentication blog series I focus on DMARC and how it uses SPF and DKIM to close the loop on email authentication. What is Domain-based Message Authentication, Reporting and Conformance (DMARC)? DMARC basically standardizes how email receivers perform email authentication … Continue reading Authentication Blog Series: Part 3 – DMARC
by Steve DiGioia May 14, 2016 Follow @stevedigioiaMay 14, 2016 You think you’re a good leader. You have the position, the title and the power. You’re the boss. But your employees don’t work hard for you, they talk behind your back and morale is poor. You don’t understand why. Well, here’s why. You… 1. Manage … Continue reading 35 Reasons Why You’re Not a Good Leader – Part 1
by Kelley Schultz May 12, 2016May 12, 2016 I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market. … Continue reading Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns
by Michelle Van den Bergh May 5, 2016May 5, 2016 In part 1 of my Email Authentication blog series, I discussed Sender Policy Framework (SPF) in more detail In this post, which is part 2 of the series, I will explain the next element in the authentication framework, which is DKIM. What is DKIM (DomainKeys … Continue reading Authentication Blog Series: Part 2 – Domain Keys Identified Mail (DKIM)
by Stefan Wolpers May 8, 2016 Follow @StefanWMay 8, 2016 TL;DR This part of the “Lean User Testing” series focuses on acquiring the right candidates for the interviews, answering questions like: How many applicants are required to fill an interview slot? How to reach out to prospective candidates among your user base? How to set … Continue reading How to Run a Successful User Test, Part 2: How to Find the Right Candidates
by Kelley Schultz May 3, 2016May 3, 2016 As I continue to work on my optimization blog series (I’ve already talked about PPC and display), I am reminded of how much effort goes into managing digital campaigns. It’s true, a lot of work goes into optimizing digital campaigns 7 days a week, 52 weeks a … Continue reading Optimize Your Digital Marketing Optimizations Part 3: Owning Your SEO
by Jeff Millett April 30, 2016 Follow @jefftheseowhizApril 30, 2016 The idea that business directories are obsolete is shortsighted. Just because you have a killer website and a brilliant social media strategy doesn’t mean you can afford to overlook one of the easiest ways to improve your online visibility. Business directories are an integral part … Continue reading These 3 Business Directories Are An Integral Part of Your Local SEO Strategy
