by Michelle Van den Bergh May 5, 2016May 5, 2016 In part 1 of my Email Authentication blog series, I discussed Sender Policy Framework (SPF) in more detail In this post, which is part 2 of the series, I will explain the next element in the authentication framework, which is DKIM. What is DKIM (DomainKeys … Continue reading Authentication Blog Series: Part 2 – Domain Keys Identified Mail (DKIM)
by Stefan Wolpers May 8, 2016 Follow @StefanWMay 8, 2016 TL;DR This part of the “Lean User Testing” series focuses on acquiring the right candidates for the interviews, answering questions like: How many applicants are required to fill an interview slot? How to reach out to prospective candidates among your user base? How to set … Continue reading How to Run a Successful User Test, Part 2: How to Find the Right Candidates
by Kelley Schultz May 3, 2016May 3, 2016 As I continue to work on my optimization blog series (I’ve already talked about PPC and display), I am reminded of how much effort goes into managing digital campaigns. It’s true, a lot of work goes into optimizing digital campaigns 7 days a week, 52 weeks a … Continue reading Optimize Your Digital Marketing Optimizations Part 3: Owning Your SEO
by Jeff Millett April 30, 2016 Follow @jefftheseowhizApril 30, 2016 The idea that business directories are obsolete is shortsighted. Just because you have a killer website and a brilliant social media strategy doesn’t mean you can afford to overlook one of the easiest ways to improve your online visibility. Business directories are an integral part … Continue reading These 3 Business Directories Are An Integral Part of Your Local SEO Strategy
by Stefan Wolpers April 30, 2016 Follow @StefanWApril 30, 2016 TL;DR User tests: In a world, where data-driven decision making is often prevalent, some people feel uncomfortable with agile methodologies as those provide only a few useful metrics. One of those few, however, is the cycle time from idea to shipping a valuable product increment … Continue reading How to Run Successful User Tests, Part 1: The ‘Why’ Question
by Kelley Schultz April 20, 2016April 20, 2016 I recently started a blog series on optimization and what it actually means for digital marketers in terms of the work that needs to get completed. You can read part 1 of this series where I discuss optimizing your PPC campaigns and provide a suggested cadence to … Continue reading Optimize Your Digital Marketing Optimizations Part 2: Display
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. Lori Weiman on April 7, 2016 Welcome to Part 6 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC … Continue reading Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. Josh Dreller on March 25, 2016 In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for … Continue reading The state of cross-channel paid search, part 3: SEM & display
by Kunle Campbell April 6, 2016 Follow @kunleTcampbellApril 6, 2016 In exchange for the convenience of shopping from desktops, tablets or mobile devices, online shopping experiences can sometimes be somewhat cold and monotonous for shoppers. The typical experience for potential customers is that they click through to product pages from either category pages or search … Continue reading 3 Phases of Ecommerce Personalization [Part 1]: How to Implement Baseline Site Segmentation
by Kelley Schultz April 5, 2016April 5, 2016 “Optimize” has truly become a buzzword in the digital landscape and one that is now often used in sales pitches, resumes, and employee to-do lists. But what does it really mean? By definition, optimize means “to make as effective, perfect, or useful as possible.” That is a … Continue reading Optimize Your Digital Marketing Optimizations Part 1: PPC
