Tag Archives: Part

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II

Keyword Research

by Oren Netzer, Op-Ed Contributor, June 27, 2016 Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. The study revealed that this is likely due to a better match between user intent (as expressed through the search … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part II →

Mobile Conversion Optimization, Part 2: How to Reduce Your Bounce Rate

Mobile Engine Optimization

by Ari Gillam June 24, 2016June 24, 2016 Mobile optimization is more than being mobile-friendly, but making a solid first impression with a mobile-friendly site is the first step to generating more mobile conversions. Last week, we went over the importance of your mobile optimization efforts. Today, we are tackling the first metric in your … Continue reading Mobile Conversion Optimization, Part 2: How to Reduce Your Bounce Rate →

Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I

Keyword Research

by Oren Netzer, Op-Ed Contributor, June 22, 2016, 2:22 PM Long-tail keywords represent 70%-80% of search query volume. Because of the complexity involved in targeting them directly, search marketers have historically resorted to targeting long-tail keywords using phrase match or broad-match modified (BMMs) keywords. Marketers often ask whether bidding on Phrase matches and Broad Match … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part I →

Why video needs to be part of your paid advertising strategy

Video Marketing

As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program. Mona Elesseily on June 17, 2016   Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion … Continue reading Why video needs to be part of your paid advertising strategy →

5 Reasons Why Wireframes Are an Important Part of the Design Process

Web Design Guidelines

by Dominica Latus June 10, 2016June 10, 2016 If you’ve been talking with any web company about a new design or redesign, you’ve most likely heard the term “wireframe” come up during discussions about the web development process. A wireframe is a very basic layout of a web page that includes no color, no imagery … Continue reading 5 Reasons Why Wireframes Are an Important Part of the Design Process →

Random Posts on