Tag Archives: Part

Salesforce spring 2023 release: The business executive’s guide, part 2

A look at recent Salesforce enhancements to Sales and the Customer Data Platform. Joe Anzalone on March 28, 2023 We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. In Part 1, I covered new features you should … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 2 →

Salesforce spring 2023 release: The business executive’s guide, part 1

Salesforce

The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance. Joe Anzalone on March 8, 2023 The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates. Part 1 covers commerce … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 1 →

Salesforce winter 2023 release: The business executive’s guide

Salesforce

Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release. Joe Anzalone on January 18, 2023 Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. This business executive’s guide summarizes the new features that, if successfully implemented, can impact your business. Marketing, Loyalty Programs and Customer Service features from the … Continue reading Salesforce winter 2023 release: The business executive’s guide →

Twitter has reportedly laid off part of its infrastructure team

Twitter Employees

Twitter has reportedly dismissed Elon Musk’s personal lawyer Igor Bonifacic @igorbonifacic In one of his first all-hands meetings after taking over the company in October, Elon Musk told Twitter employees the website’s financial position was dire, warning bankruptcy was “not out of question.” Since then, it appears the situation at Twitter has become more … Continue reading Twitter has reportedly laid off part of its infrastructure team →

GA4 Setup Assistant part 2: Getting started with Google Analytics 4

Google Analytics

This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property. Constantine von Hoffman on October 24, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google … Continue reading GA4 Setup Assistant part 2: Getting started with Google Analytics 4 →

How to make web accessibility a part of digital marketing efforts

Web Accessibility

Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities. Alan K’necht on October 24, 2022 After being diagnosed with dyslexia in the final semester of my undergraduate degree nearly 40 years ago, the issue of accessibility has always been on my mind. I think of … Continue reading How to make web accessibility a part of digital marketing efforts →

GA4 Setup Assistant part 1: Getting started with Google Analytics 4

Google Analytics

The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly. Constantine von Hoffman on October 17, 2022 Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is … Continue reading GA4 Setup Assistant part 1: Getting started with Google Analytics 4 →

An incredibly brief guide to shifting marketing offshore: Part 2

Marketing Outsourcing

How to decide which marketing tasks can be offshored and which can’t. Spence Darrington on September 19, 2022 The first part of this guide can be found here. In Part I of this article we explored Context vs. Skill as it applies to marketing tasks. Tasks requiring higher levels of cultural context and skills are … Continue reading An incredibly brief guide to shifting marketing offshore: Part 2 →

Governing AI: What part should marketing play?

AI Marketing Tools

With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them? Theresa Kushner on August 9, 2022 If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over … Continue reading Governing AI: What part should marketing play? →

Labor strikes have doubled in the past year. Is high inflation part of the reason?

Labor Laws

By Sam Becker June 23, 2022 High inflation and worries about economic contraction are stunting the markets but proving to be catalysts for growth in one area: an interest in striking and unionizing. The number of strikes between January and May 2022 is double that of last year, according to data … Continue reading Labor strikes have doubled in the past year. Is high inflation part of the reason? →