Tag Archives: Paper

A Farewell to Waste: 5 Ways to Reduce Paper Consumption in Your Office

Ertugrul Emre Ertekin February 17, 2021 Creating a paperless office is an aspirational goal of many businesses, but many organizations have yet to achieve this milestone. In reality, quite a few organizations are moving in the opposite direction and using more paper than in the past. The average office worker in the U.S. uses roughly … Continue reading A Farewell to Waste: 5 Ways to Reduce Paper Consumption in Your Office

Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

Brian Basilico — February 21, 2020 Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed … Continue reading Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

50% of the High Street Offers No Sustainable Alternative to Paper Receipts

Beatriz Redondo Tejedor — May 14, 2019 — May 14, 2019 £32 million spent on paper receipts and still 50% of the High Street offers no sustainable alternative Despite the rising importance of sustainability among consumers, 50% of high street brands still have no paperless option Brands that do are utilising customer surveys & social … Continue reading 50% of the High Street Offers No Sustainable Alternative to Paper Receipts

Struggling with Conveying Your Career’s Blood, Sweat and Tears on Paper?

Virginia Franco — September 8, 2017 Follow @VAFrancoResumes — September 8, 2017 Tumisu / Pixabay When people find me after conducting a search for online professional resume writers, I tell them the unvarnished truth. Resume reading has evolved over the years – in large part thanks to advancements in technology. Furthermore, recruiters and hiring managers … Continue reading Struggling with Conveying Your Career’s Blood, Sweat and Tears on Paper?

Struggling with Conveying Your Career Paper? Understand How Resumes Get Read

Virginia Franco — May 16, 2017 Follow @VAFrancoResumes— May 16, 2017 When people find me after conducting a search for online professional resume writers, I tell them the unvarnished truth. Resume reading has evolved over the years – in large part thanks to advancements in technology. Furthermore, recruiters and hiring managers are pressed for time … Continue reading Struggling with Conveying Your Career Paper? Understand How Resumes Get Read

The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads

by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads