Tag Archives: PaidSearch

U.S. Paid-Search Spend Forecast To Reach $110B In 2023

U.S. Paid-Search Spend Forecast To Reach $110B In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, May 18, 2023 Marketers are expected to spend $110 billion in 2023 on paid-search advertising and $29.69 on retail media search, according to a forecast from eMarketer, an Insider Intelligence company. The data shows that overall U.S. digital ad spending … Continue reading U.S. Paid-Search Spend Forecast To Reach $110B In 2023

Search Engines Doing A Better Job Of Calling Out Paid-Search Ads

Search Engines Doing A Better Job Of Calling Out Paid-Search Ads by Laurie Sullivan  @lauriesullivan, December 13, 2018 Google and Bing, and even Amazon, have been criticized for not doing more to distinguish paid-search advertisements from organic search results, but the findings from a survey results released Thursday suggest improvements. In fact 77% of people … Continue reading Search Engines Doing A Better Job Of Calling Out Paid-Search Ads

Global SEO, Paid-Search Challenges Increasing

Global SEO, Paid-Search Challenges Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2018 Those searching on Google’s engine look for products and services from businesses that may reside in one country but sell into another. Recently new challenges have surfaced, such as Europe’s General Data Protection Regulation (GRPR), which goes into effect in May. But … Continue reading Global SEO, Paid-Search Challenges Increasing

Paid-Search Advertising Still Outranks Social In Performance

Paid-Search Advertising Still Outranks Social In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2017 Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers.That’s … Continue reading Paid-Search Advertising Still Outranks Social In Performance

Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies

Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies by Laurie Sullivan @lauriesullivan, June 22, 2017 Search engine marketing and advertising strategies also appeal to firms that manage consumer wealth such as Edward Jones, Morgan Stanley, and Chase. Just ask the folks at Edward Jones, which ranked top among wealth management brands in organic listings … Continue reading Edward Jones, Morgan Stanley Demonstrate Unique Organic, Paid-Search Strategies