September 6, 2016 eMarketer estimates that search ad spending will account for almost half of all digital ad spending in 2016. This proportion is expected to decline, but even by 2020 it will still make up the greatest share. July 2016 data from search marketing specialist Varn, however, indicated that paid search ad effectiveness was … Continue reading I Do Not Recognize Paid-Search Ads
Eight tips for getting the most from a modest PPC budget 14 Jun 16 | Pauline Jakober Has this ever happened to you? You acquire a new PPC account that’s in a notoriously expensive sector to advertise in. You have plans. Big plans and you’re going to “wow” the new team with grand ideas while … Continue reading 8 Tips For Paid-Search Campaigns On Modest Budgets
by Laurie Sullivan, November 19, 2014 Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow me to taste chocolate and get nutritional benefits from oatmeal. The good ones actually use less sugar and butter and more oatmeal. Rather than … Continue reading Targeting Paid-Search Ads, Videos Pay Off On Thanksgiving Day
