Brian SutterJune 12, 2015 Business owners know that one of the most important steps in their daily business operation is making sure to get paid for services rendered. But asking for money (even when it’s owed) and, ensuring you get it in a timely manner can be a delicate process. Shawn Cadeau, CMO of the … Continue reading Correcting Cash Flow: Getting Paid On Time
Colm BarryJune 10, 2015 One of the most important elements of any video is the soundtrack. Whether it’s a commercial video to promote your business or a home-made video for YouTube, the soundtrack will dictate the mood and tempo of the video and it’s overall success. If you are new to video creation, you may be … Continue reading How to Legally Use Free & Paid Music In Your Videos
Gina BadalatyMay 23, 2015 As you start to promote and monetize your blog, you’ll need to find opportunities to work with brands. Fortunately, a number of groups exist that allow you to apply and get engaged with brands. These programs often protect you as a blogger, including ensuring you get paid and have a contract. … Continue reading Where To Find Paid Blogger Opportunities
Joe PizerMay 17, 2015 With the huge increase of mobile searches over the last few years, marketers are finding a number of new ways to drive offline conversions through online advertising. Advertisers can now switch tactics from online acquisition to driving consumers to physical stores depending on their location. In this post I’ll outline how … Continue reading Using Paid Search To Increase Store Visits
Dean KeipertMay 3, 2015 When you compare paid search ads and brand awareness, you probably think the two are found in opposites sides of the galaxy. You’ve got one, paid search ads, that is a tool meant to drive traffic and conversions and is completely measurable. On the other side of the spectrum, you have … Continue reading How You Can Use Paid Search Ads In A Brand Building Campaign
Blake JohnstonApril 15, 2015 So your startup or small business is ready to take off and you need to hire salespeople. As the owner, there are too many other projects for you to tackle and you need someone dedicated to finding and closing new business. Most owners think they need to hire a rock star … Continue reading Small Businesses: Stop Hiring High Paid Sales People!
Justin WilsonApril 11, 2015 I read a report from eMarketer earlier this week that explained that small and medium sized businesses rank social media as the second most effective marketing method; only their website was more effective. And the fact that social media is a powerful tool is not a shock, it has been the … Continue reading Why You Should Run Paid Social Media Campaigns
For an estimated $10 a month, subscribers will get an ad-free viewing experience, as well as be able to store videos offline. Amy Gesenhues on April 8, 2015 Bloomua / Shutterstock.com A paid subscription service from YouTube appears to be just around the corner. The Verge reported today YouTube will soon be launching an ad-free … Continue reading YouTube To Launch Ad-Free Paid Subscription Service This Year
Kate BoyceApril 7, 2015 Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well. But that … Continue reading Digital Ad Decisions: Native Content Advertising Vs Paid Social Media
Michelle BrammerMarch 25, 2015 Pay per click advertising, or PPC, can be an integral part of any company’s marketing plan, if it’s done well. PPC is a form of advertising where you pay each time a person clicks your ad. A customer searches a query and your ad attracts their attention, generating a click through … Continue reading The Anatomy of a Paid Search Ad
