William Comcowich — December 8, 2017 Follow @GleanTeam — December 8, 2017 Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who don’t know of … Continue reading 5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. Andy Taylor on December 8, 2017 The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own … Continue reading Is holiday paid search more competitive in 2017 than 2016?
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Pauline Jakober on November 28, 2017 Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The … Continue reading How your website redesign can sabotage your paid search efforts
Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! Andy Taylor on November 10, 2017 During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. … Continue reading Four key holiday paid search trends to keep an eye on
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. Amy Bishop on October 24, 2017 Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be … Continue reading The nitty-gritty paid search account health check: Part 2
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. Amy Bishop on October 13, 2017 Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at your agency’s newest prospect with fresh … Continue reading The nitty-gritty paid search account health check: Part 1
Rachel Cunningham — October 17, 2017 — October 17, 2017 Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something … Continue reading Reach a New Audience with Paid Social Campaigns
Once you’ve created a great piece of content, you’ll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go. Rachel Lindteigen on October 13, 2017 What content should you give away … Continue reading Free, paid or gated content: Which option is right for you?
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. Pauline Jakober on October 3, 2017 In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that … Continue reading Beat high-cost paid search clicks by sweating the details
