Eric HammisMay 26, 2015 With digital marketing, everything is in a constant state of change, and the same goes for landing pages. Your landing page is the first page many people see, which means that page is going to either further lead a visitor down the marketing funnel or make them jump ship. Hopefully your … Continue reading New Trends Finding Their Way To Landing Pages
Tag Archives: pages
How to Optimize Your Landing Pages for Your Visitors
Dan RomanskiMay 20, 2015 Landing pages. We’ve all seen them; we’ve all used them; and I am willing to bet there is a large number of us who have built a lot of them. But have you ever taken a step back to look at a landing page from a visitor’s perspective? When you are … Continue reading How to Optimize Your Landing Pages for Your Visitors
Product Pages Need Pictures
Graham JonesMay 15, 2015 Every marketer you speak with is bound to tell you that you sell benefits, not features. Most online stores are lists of features, rather than benefits. Amazon, for instance, doesn’t tell you the benefits of buying its products. Instead, it shows all of the technical details, lists of features and several … Continue reading Product Pages Need Pictures
Facebook Pages Are The Best Way To Reach Consumers
Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users. Martin Beck on May 14, 2015 Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep asking: “Given … Continue reading Facebook Pages Are The Best Way To Reach Consumers
9 Best Landing Pages And What You Can Learn From Them
Lori SoardMay 12, 2015 According to KissMetrics, there is no single design that makes a landing page perfect, but there are some key ingredients that can help. We’ve talked about many of these items over the last several months here on WHSR, such as: Elements of user engagement Ways to improve conversion rates Successful Call … Continue reading 9 Best Landing Pages And What You Can Learn From Them
How to Optimize Your PPC Landing Pages to Reduce Bounce Rate
Christina ColonApril 29, 2015 Bounce rate can be indicator of how engaging your landing page is to the person who sees it. If your landing page is just a huge block of text, you are likely to have a high bounce rate on that page. It is important to analyze bounce rate within the context … Continue reading How to Optimize Your PPC Landing Pages to Reduce Bounce Rate
The Importance of A/B Split Testing on Landing Pages [Infographic]
Zac JohnsonApril 25, 2015 Landing pages are the most effective way to promote online ad campaigns and turn high quality traffic into leads. The way landing pages work is simple… before sending traffic to a registration page, you would send them to a landing page to warm them up to the offer while also showing them … Continue reading The Importance of A/B Split Testing on Landing Pages [Infographic]
These 10 Landing Pages Will Make You Reevaluate Your Design Approach
WishpondApril 20, 2015 Ah, the art of the capture. Whether it’s user data or a simple clickthrough, nothing can solidify a lead into a conversion like an awesome landing page. Of course, there’s always the question of what works best. Possibilities are endless. Yet in the face of such overwhelming choice, one should feel unencumbered—liberated, … Continue reading These 10 Landing Pages Will Make You Reevaluate Your Design Approach
Do Your Landing Pages Suck?
Taylor NelsonApril 12, 2015 Look, be honest with yourself, do your landing page design suck? Are you failing to meet your conversion rate targets? If you are making some of the common mistakes made by other websites, you could have a landing page that is turning away traffic, rather than converting traffic into new users, … Continue reading Do Your Landing Pages Suck?
5+ Power Words & Techniques for Writing More Persuasive Landing Pages
Dan ShewanApril 8, 2015 Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action. In today’s … Continue reading 5+ Power Words & Techniques for Writing More Persuasive Landing Pages
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