by Gyles Seward May 5, 2016 Follow @ElementaryDigiMay 5, 2016 In web development, change can often seem daunting, but a few regular tweaks to design and layout could have major implications. Aside from improving user experience, your conversions could increase as well as customer referrals. This process of optimising a website through incremental changes is … Continue reading AB Testing Tips – What Works Best for Your Landing Pages?
by Daniel Woods May 2, 2016May 2, 2016 Landing pages should have everything a visitor needs to make a decision. Far too often, however, a campaign’s success rate will suffer from a poorly constructed landing page. Let’s examine how mastering the art of creating landing pages that convert could drastically increase your revenue and net … Continue reading Creating Landing Pages That Convert!
by Susanna Perkins April 30, 2016April 30, 2016 When there’s a specific action you want your site visitor to take, you need to present it on the right kind of web page — a landing page. Common desired actions include: Making a purchase Downloading an item Opting in Subscribing Joining Technically, a landing page is … Continue reading How to Create Successful Landing Pages in WordPress
by Andrew Wise April 12, 2016 Follow @wisestartupblogApril 12, 2016 More often than not, the About Me page on any given website is somewhere in the top ten most visited. Why is that, you ask? Because people like to know a little bit about the person they’re getting their information from. From the moment you … Continue reading 3 Things All Great About Me Pages Have in Common [Infographic]
by Yash Mehta April 11, 2016April 11, 2016 People make hundreds of decisions every day and many of them are about buying. Be it a new car or just ingredients for dinner, customers prefer one thing and put everything else away. Psychologists claim that consumer making a subconscious choice takes about 10 seconds. That’s why … Continue reading Anatomy of Sales-Driving Product Pages for Web Stores
by Ari Gillam April 4, 2016April 4, 2016 Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes … Continue reading Conversion Optimization: Merchandising Your Product Pages
by Elisa Silverman March 28, 2016 Follow @ElisaKaphaMarch 28, 2016 Do your thank you pages look like this? Bland. Dismissive. Dismissable. Bland: There’s nothing engaging. No branding, except for their email service provider. Nothing reinforcing the value of my agreeing to do what the web page form asked me to do. This wasn’t even accurate. … Continue reading Dueling Thank You Pages: What Makes Yours a Winner
by Brian Basilico March 6, 2016 Follow @bbasilicoMarch 6, 2016 I was speaking at Olivet Nazarene University recently, when it suddenly hit me … websites are not what they used to be. Back in the early days, websites were a series of pages that acted like an online brochure, or a web store. However now, … Continue reading Have You Ever Thought of Your Website as a Series of Landing Pages?
by Danny Wong March 4, 2016 Follow @dannywong1190March 4, 2016 When shoppers arrive at checkout, an overwhelming majority get cold feet. The data suggests that, on average, 68.53% of shopping carts are left abandoned. Additionally, for eCommerce stores, a whopping $ 4 trillion worth of goods are left idle in shopping carts floating around cyberspace. … Continue reading An Unusual Checklist To Upgrade eCommerce Checkout Pages
by Margot da Cunha February 24, 2016February 24, 2016 “I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s like having a talented soccer team that can execute everything aside … Continue reading Landing Pages for Lead Generation: 8 Conversion-Driving Tips
