By Ruud Hein February 3rd, 2016 The larger and older the website you’re working on, the harder it becomes to find duplicate content and thin content. Add external duplication to (too much) internal duplication and your site can be demoted or even completely filtered out in search results. Add too much thin content and especially when … Continue reading Finding Pages With Duplicate Or Thin Content Using A1 Website Analyzer
by Jaymin Bhuptani February 1, 2016 Follow @emailmonksFebruary 1, 2016 Landing pages are like fertilizer for an inbound marketer to generate genuine leads. According to a survey, only about 22% of businesses are satisfied with their conversion rates. So, why do marketers fall prey when it comes to designing a lead generating landing page? Well, … Continue reading High Performing Landing Pages [Infographic]
by Jacob Curtis January 13, 2016 Follow @jacobkcurtisJanuary 13, 2016 Ever notice some Facebook Pages have a Very Responsive badge? It’s because they do a really good job at initially replying to private fan messages. The only downside is that it’s very hard to maintain a Very Responsive badge if you aren’t there managing your … Continue reading How to Set your Facebook Page’s Messaging Status to Away
by Warren Knight January 12, 2016 Follow @warrenknightJanuary 12, 2016 Wishpond is a tool that I have spoken about on various occasions, including in my book; Think #Digital First. Wishpond is great for running competitions on social media, and building landing pages for lead generation purposes. I have been using landing pages for side product … Continue reading Tech Tuesday: 7 Best Landing Pages for 2016
Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages. Daniel Gilbert on December 18, 2015 at 11:20 am One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for instance. … Continue reading Scan Your Landing Pages With AdWords Scripts
by Sarah Goliger December 18, 2015 Follow @sarahbethgoDecember 18, 2015 The reason that we, as marketers, invest the time in building dedicated landing pages for each offer we have – whether a piece of content, a demo, a free trial, or even a direct purchase – is to drive conversions. We’re designing these pages in … Continue reading 7 Reasons Your Landing Pages Aren’t Converting
by Apeksha Harihar December 9, 2015 Follow @apekshahariharDecember 9, 2015 With over 50 million businesses now using Facebook Pages to connect with their customers, Facebook announced some new updates around the same. “People can contact businesses anytime and from any device, so we’re offering new tools for Pages to better manage their customer interactions. Now … Continue reading Facebook’s Latest Utilitarian Updates for Pages That You Need to Know About
By Bernadette Coleman December 9th, 2015 Businesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important. The fact is that local search results show based on the location of the consumer searching. Creating a local landing … Continue reading Why You Need Local Focused Landing Pages And How To Create Them
by Elisa Silverman November 28, 2015 Follow @ElisaKaphaNovember 28, 2015 A lot of thought goes into devising an effective landing page. You’ve researched the market segment you’re targeting to craft an offer and describe relevant benefits in language that speaks to them. You’ve identified key objections and made sure you’ve included persuasive responses. But are … Continue reading High Bounce Rate? Use Exit Intent Offers on Your Landing Pages
Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced. Danny Sullivan on November 24, 2015 Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising partners set to help publishers earn off those pages. Accelerated … Continue reading Google Announces New Advertising Support For AMP Pages
