While the Authorizations tab will be visible to all advertisers, only those in the US that are running political ads will be able to complete the authorization process for now. Amy Gesenhues on April 24, 2018 Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it … Continue reading Facebook opens Authorization tab in Page settings for advertisers running political ads
Susan Friesen — March 23, 2018 Follow @eVisionMedia — March 23, 2018 Have you ever said, “If only I knew what to put on my website home page, I’d do it!”? Knowing the EXACT things to include to maximize sales and conversion on your website can be difficult sometimes. You want to look good and … Continue reading 7 Keys to Creating a High Conversion Website Home Page
Matt Brennan — March 21, 2018 Follow @MattLBrennan — March 21, 2018 Businesses looking to increase their online sales can benefit from having a firm understanding of what a landing page is, and some of the best strategies for using them. A landing page can be on your main site or stand alone, and is … Continue reading What is a Landing Page?
Marko Saric — March 9, 2018 Follow @MarkoSaric — March 9, 2018 Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. This is why we turned to three of our power users in hope of getting some practical advice. … Continue reading 10 Steps To Successfully Launch A New Facebook Page For Your Business
Harry Rollason — February 28, 2018 — February 28, 2018 Not long ago, many brands began burying their contact information behind interactive FAQs. This design, while effective at deflecting issues, can also make needy customers upset. It has inspired services like GetHuman, which reveals brands’ contact information, and fueled consumer’s top complaint: not being able … Continue reading Is Your Contact Page a Profit or Cost Center?
Mike Wolfe — February 28, 2018 Follow @MikeWolfeCP — February 28, 2018 Search engine optimization (SEO) is changing. Is your content marketing strategy keeping up? By now, you have probably heard the buzz about the changing landscape of SEO and the emergence (or reemergence) of pillar pages—un-gated pages of content that broadly cover all aspects … Continue reading How to Conduct an Effective Content Audit for Pillar Page Strategy
Susan Friesen — February 22, 2018 Follow @eVisionMedia — February 22, 2018 You’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement? This eTip shares 10 ways you can garner … Continue reading 10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement
Kevin George — February 23, 2018 Follow @imkevin_monk — February 23, 2018 Email has the highest conversion rate and ROI as compared to all other marketing tactics. Thus, when we talk about conversions, email is the king of all marketing tactics. For your email campaigns to be effective, you should be able to convert your … Continue reading 6 Landing Page Mistakes that Hamper Your Email ROI
Matt Brennan — January 27, 2018 Follow @MattLBrennan — January 27, 2018 Templune / Pixabay Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in … Continue reading 15 Tips for Writing Quality Landing Page Copy that Converts
Robyn Howard — January 25, 2018 — January 25, 2018 Over the last few years, clever marketing technologies have emerged and savvy marketers have been at the forefront in trying to leverage their abilities. Landing pages are a good example. Plenty of businesses use them today and marketers have never stopped to work up ways … Continue reading Video Landing Page Ideas To Grow Your Conversion Rate & Sales