Tag Archives: Page

Facebook opens Authorization tab in Page settings for advertisers running political ads

While the Authorizations tab will be visible to all advertisers, only those in the US that are running political ads will be able to complete the authorization process for now. Amy Gesenhues on April 24, 2018   Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it … Continue reading Facebook opens Authorization tab in Page settings for advertisers running political ads

Is Your Contact Page a Profit or Cost Center?

Harry Rollason — February 28, 2018 — February 28, 2018 Not long ago, many brands began burying their contact information behind interactive FAQs. This design, while effective at deflecting issues, can also make needy customers upset. It has inspired services like GetHuman, which reveals brands’ contact information, and fueled consumer’s top complaint: not being able … Continue reading Is Your Contact Page a Profit or Cost Center?

How to Conduct an Effective Content Audit for Pillar Page Strategy

Mike Wolfe — February 28, 2018 Follow @MikeWolfeCP — February 28, 2018 Search engine optimization (SEO) is changing. Is your content marketing strategy keeping up? By now, you have probably heard the buzz about the changing landscape of SEO and the emergence (or reemergence) of pillar pages—un-gated pages of content that broadly cover all aspects … Continue reading How to Conduct an Effective Content Audit for Pillar Page Strategy

10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement

Susan Friesen — February 22, 2018 Follow @eVisionMedia — February 22, 2018 You’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement? This eTip shares 10 ways you can garner … Continue reading 10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement