After hours of effort, you’ve finally published your blog post. Surely, you can now sit back and watch the traffic surge in?
Not quite. While creating a quality post is important, it is even more important to promote your published work. As with most things, the Pareto Principle (or the 80/20 rule) applies to content marketing as well – 80% of your time should be spent promoting, while 20% of it should be spent producing content.
To help you promote your blog posts better, we’ve compiled a list of useful tools below:
Outbrain is a content distribution platform that places links to your posts at the bottom of related content on different publications. It has been around since 2006 and counts top publishers such as CNN, ESPN, etc. among its clients.
The good thing about Outbrain is that you can get started for as low as $ 10. After creating an account, all you’ll have to do is specify what publications you want your content to show up on, and Outbrain will do the rest (provided your content meets their quality guidelines). It’s a great way to amplify the reach of your content.
One of the biggest problems with social media promotion is that your content rarely gets seen by all your followers. A tweet, for example, has a half-life of just 24 minutes. That is, after 24 minutes, your tweet will only reach half your followers.
To get the most out of your social media marketing, it’s crucial to periodically reshare your old content. Doing that manually, however, can be impossibly hard.
Enter: Edgar. Edgar is a social media marketing and management tool that plugs into your Facebook, Twitter or LinkedIn profiles and automates content resharing. Just upload a bunch of posts, and Edgar will automatically schedule and reshare your content at the right time.
This one tool can save you dozens of hours each month in social media promotion. Plans start at $ 49/month.
Every content marketer knows the importance of outreach. Getting your posts in front of influencers can not only earn you valuable shares, but also get you quality backlinks.
BuzzStream makes the entire outreach process significantly easier. It helps you research and prioritize influencer contacts, then reach out to them through a single platform. It also keeps track of various conversations to help you plan your outreach activities better. Over time, you can turn BuzzStream into a powerful centralized database of contacts that will save you countless hours in manual outreach every month – a must have for any serious marketer.
Mention is a ‘brand monitoring tool’ which updates you as and when a person, brand or industry is mentioned online. Think of it as Google Alerts on steroids. Use it to monitor the performance of your content and engage with sharers on a real-time basis. You can also use it for influencer outreach thanks to its built-in messaging tool. Best of all, it works across devices and boasts powerful collaborative capabilities, making it a must-have tool for PR and marketing professionals.
Conclusion
Content promotion is often the defining factor of a successful content marketing campaign. How strongly you can reach out to influencers and spread your message on social media has a massive impact on shares as well as your content’s search engine optimization. Use the tools listed above to help you take your content reach from 2x to 10x.
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