by Kate Nolen December 19, 2015December 19, 2015 “If you build it, they will come.” Almost every American sports fan is familiar with this line from the 1989 movie Field of Dreams, when Kevin Costner’s character hears a mysterious voice instructing him to build a baseball diamond in his cornfield. While building the baseball diamond … Continue reading Link Building Outreach: Yay or Nay?
by Sabel Harris November 25, 2015 Follow @sabelharrisNovember 25, 2015 LinkedIn now has over 400,000,000 million users on the platform and that number is growing every year. We all use it frequently or we’ve used it at some point; however, now it’s turned into another effective communication outlet. Whether you use the platform for building … Continue reading 5 Elements You Need to Craft the Perfect LinkedIn Outreach Message
by Erik Krass November 21, 2015November 21, 2015 The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and … Continue reading Tips for Maximizing Link Building Outreach
By David Schneider October 27th, 2015 If you’re running a marketing campaign you need to start tracking your metrics. I know – it’s annoying. The thing about tracking metrics is, at first glance, it doesn’t seem like it’s going to improve the campaign. Afterall, the emails are already sent – so why does tracking matter? Three … Continue reading How To Track Your Outreach Campaign
Sujan DeswalSeptember 30, 2015 “It takes 10% of population holding an unshakable belief to convince the rest of the population to adopt the same belief.” – Branderati Can we call ourselves accomplished marketers if all that’s stopping us from effectively engaging a peer and building mutually beneficial relationships, is an email? The right email? As … Continue reading 7 Email Outreach Tips To Get More Replies
Kit SmithSeptember 29, 2015 Influencer marketing involves identifying key individuals who can deliver important content to your target audience.The key to successfully contacting and working with influencers involves building relationships. A good relationship will be mutually beneficial; it organically grows your reach while providing the influencer with something in return. Step 1: Research your influencers … Continue reading Influencer Outreach Strategy: The 9 Steps to Success
Alicia KanAugust 20, 2015 Is there a right way and a wrong way of conducting blogger outreach? I prefer to think that there are right ways and then there are better ways. Customized blogger outreach campaigns, when done strategically, can lead to greater brand awareness, higher web traffic and increased sales as this e-commerce case study shows. Challenge Jerky … Continue reading Best Practices in Blogger Outreach: The Jerky Dynasty Case Study
Paul EstcottJuly 27, 2015 Every entrepreneur, business person or digital marketer, regardless of the size of his company, will have to invest in email marketing at some point. It wasn’t always this simple. Several years ago, if you wanted to let people know that something is happening you had to go to your local newspaper … Continue reading 5 Powerful Email Marketing Software to Streamline your Outreach Efforts
by Gary Dek June 24th, 2015 I cringe every time a blogger says “content is king”. I don’t think content has ever been king because the cliche implies that content trumps all and we all know that just isn’t true. Content alone does not drive traffic to a new blog. In fact, great content … Continue reading How To Execute A Killer Outreach and Link Building Campaign
Bloggers and social media mavens are the dominant tastemakers these days. Columnist Tamar Weinberg explains how to approach and employ these key influencers in your marketing. Tamar Weinberg on April 14, 2015 Social media marketing has evolved substantially since it first became mainstream. As social media has achieved a critical mass, a lot of what … Continue reading What Is Blogger Outreach & How Do I Do It?
