James AldermanFebruary 15, 2015 Do you have content you need to outreach and rely on a tried and tested formula? Or, do you approach your external relationships in a less formulaic way as you try to keep your methods organic? If not, do you mix a bit of both of the above or do you … Continue reading Outreach Strategies: How do You do Yours?
Venchito TamponJanuary 24, 2015 Blogger outreach is a common practice in the SEO landscape that is commonly used to acquire high quality links or to get some coverage on top media outlets (e.g. Huffington Post). When done right, outreach can bring tons of value to a certain brand or website, including: Strong connections or relationships … Continue reading 3 Very Important Elements You Should Consider In Influencer Outreach
by Adrienne Erin December 18th, 2014 In 2014, Google’s Sergeant of Webspam Matt Cutts delivered a death wish to guest posting as we once knew it. He declared that guest posting purely to gain links and increase ranking would be penalized. The important takeaway was that guest posting itself would not be penalized, … Continue reading How To Do Outreach Marketing And Not Get Penalized
Shelley Pringle November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know
