Judy Caroll — August 2, 2019 Follow @JudyCaroll1 — August 2, 2019 Software end users keep changing. This is especially true for the new end users. Their mindset and what tickles their ears and interests are not quite the same as those of past customers. We have the internet to thank for all types of … Continue reading Outdated SaaS Sales Tactics and What You Should be Doing Instead
(Don’t panic.) The interest targets will be phased out in the coming months. Ginny Marvin on July 30, 2019 Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and other older cultural references. The vast majority of advertisers won’t notice the … Continue reading Facebook to remove thousands of outdated interest targets for advertising
The changes are part of an effort to improve transparency and clarity of ad measurement on the social network. Ginny Marvin on February 22, 2018 Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after … Continue reading Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die! Jeremy Knauff on October 31, 2017 As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should … Continue reading 13 outdated SEO tactics that should terrify you
Shivam Trika — March 31, 2017 Follow @ShivamTrika— March 31, 2017 Web technology changes rapidly. I mean, let’s face it: the Internet is different today than it was just a few years ago. So when it comes to website optimization, this leaves many people confused as to which SEO strategies are still relevant. Even if … Continue reading 8 Outdated SEO Strategies to Stop Using Right Away
by Rick Lepsinger July 6, 2016 Follow @onpoint_llcJuly 6, 2016 What do your most effective leaders have in common? Competency modeling is a way to spell out and standardize the leadership characteristics that matter most so you can use them in your hiring, promotion and performance management. While many of the characteristics of top leaders … Continue reading Are Your Competency Models Outdated?
by Al Gomez June 17, 2016June 17, 2016 Search engine optimization (SEO) is NOT dead – but most of its strategies are. If you remember link-building, article submissions, and blog commenting, you probably belonged to a time when digital marketers could get away with simply bookmarking a keyword-rich blog post on Digg. But search engines … Continue reading 5 Outdated SEO Strategies You Can Still Use Today
by Caitlin Zucal June 13, 2016 Follow @Caitlin_ZucalJune 13, 2016 In the business world, things tend to come and go. There are trends, which ebb and flow fairly quickly and there are practices, which usually have more staying power, until there is some form of evidence to demonstrate value in revamping the practice. When it … Continue reading 5 Reasons Why Supply-Side Knowledge Management is Outdated
by BusinessVibes December 29, 2015 Follow @businessvibesDecember 29, 2015 Over 90 percent of customers said they might take their business elsewhere instead of working with companies with outdated technology, according to a survey by Microsoft. Whether customer perceptions are actually right or not doesn’t really matter when they move onto your competitor. Updating your tech … Continue reading Top 3 Outdated Technologies Your Small Business Needs to Upgrade
Olivier ChoronJuly 14, 2015 The short answer to this is… it depends! Cue large groan! But on what exactly? Well on your own personal approach to email marketing for channel partners for a start. Just like everything, it is your email strategy and activities that need to be updated and revamped and given a new … Continue reading Is Email Marketing Outdated for Channel Partners?
