by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?
Tag Archives: Original
How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
by Peter Abrahamse May 18, 2016May 18, 2016 Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched … Continue reading How 8 Different A/B Testing Tools Affect Site Speed (Original Study)
11 New Tips for Publishing Original Content on LinkedIn
by Colleen McKenna March 30, 2016 Follow @Colleen_InteroMarch 30, 2016 As I was writing this post, I noticed that LinkedIn has finally updated (corrected?) how they label original content on LinkedIn. Finally. You will notice how it appeared up until recently, if you check out my previous post on publishing original content. What could be … Continue reading 11 New Tips for Publishing Original Content on LinkedIn
The How, When and Why to Producing Original Photography for your Ecommerce Brand
by Maria Haggerty January 13, 2016January 13, 2016 Strategic, high-quality photography is important to every brand. After all, 67% of consumers say the quality of a product or branded photo is “very important” in selecting and purchasing an item. This is especially true for online retailers, for which product photography serves as one of the … Continue reading The How, When and Why to Producing Original Photography for your Ecommerce Brand
5 Ways To Come Up With Original Blog Post Ideas
by Steve Masters January 10, 2016 Follow @masterstipsJanuary 10, 2016 SEO is all about blogging these days. You haven’t heard? Everyone in the know is churning out blog articles like they are slaves to Google’s master. Of course, I am being flippant. SEO is not all about blogging, but several years of algorithm updates have … Continue reading 5 Ways To Come Up With Original Blog Post Ideas
Original Intent of Operational Excellence No Longer Applies In Today’s Businesses
Denise O’BerryOctober 26, 2015 Experts have been touting operational excellence (OE) as a key to business success for a couple of decades. Old concepts and methods need to be updated to help companies reach their most excellent state. It’s no longer just focused internally on operational efficiency, cost cutting and consistent, repeatable results. My first … Continue reading Original Intent of Operational Excellence No Longer Applies In Today’s Businesses
6 Tips for Publishing Your Original Content on LinkedIn
Colleen McKennaJuly 13, 2015 If you create content and use LinkedIn to build your credibility and expertise, this post is for you. Notice the word create, not curate or share. Posting long form original content on LinkedIn is a win-win. Not your company’s, not someone you know; your original thoughts and expertise. I encourage you … Continue reading 6 Tips for Publishing Your Original Content on LinkedIn
YouTube App That Features Original Programming for Kids Announced by Google
James JohnsonFebruary 21, 2015 Are you worried about your children using YouTube because of the questionable content that can be stumbled upon by accident? Google on Friday confirmed a new YouTube app for children that will be released on Monday, February 23, 2015. The new app, titled YouTube Kids, will be available on smartphones … Continue reading YouTube App That Features Original Programming for Kids Announced by Google
Back To Basics: The Original “Word of Mouth”
Pam Flores November 23, 2014 At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was a cocktail party.” As a dental hygienist, social media does not really have … Continue reading Back To Basics: The Original “Word of Mouth”
Amazon’s Twitch Offers Original Content An Avenue To Online Video Advertising
Amazon continues to become an increasingly powerful marketplace as it builds out an advertising platform and home for original content through Twitch — but it’s the possibilities for online video advertising market that stir one Wall Street analyst. Twitch’s average user engagement of 106 minutes of content watched per-user per-day in 2013, and audience segment, … Continue reading Amazon’s Twitch Offers Original Content An Avenue To Online Video Advertising
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