Tag Archives: Original

Original Equipment Manufacturer (OEM): Meaning, Examples, and More

Original Equipment Manufacturer (OEM): Meaning, Examples, and More Brad Anderson / Jul 16, 2023   Understanding Original Equipment Manufacturers (OEMs) Original Equipment Manufacturer (OEM) refers to a company that produces and supplies components, assemblies, or finished products to other companies, which then use these parts in the assembly or construction of their own products. These … Continue reading Original Equipment Manufacturer (OEM): Meaning, Examples, and More

Elon Musk tells Twitter he wants to go ahead with original deal, according to Bloomberg

Elon Musk can use whistleblower claims to try to get out of Twitter deal, judge rules But the judge declined to extend the date of the trial. K. Bell @karissabe   Carlos Barria / reuters Elon Musk can use whistleblower claims from Twitter’s former head of security, Peiter Zatko, as he attempts to get out … Continue reading Elon Musk tells Twitter he wants to go ahead with original deal, according to Bloomberg

IAB: Why Original Content Creation Is Outpacing TV Production Investment

IAB: Why Original Content Creation Is Outpacing TV Production Investment by Laurie Sullivan  @lauriesullivan, October 11, 2022 Privacy implications, the creator economy, augmented reality and shopping in the metaverse are all part of the Interactive Advertising Bureau’s report released Tuesday, which explains the changes the industry will experience in the next few years. Original content … Continue reading IAB: Why Original Content Creation Is Outpacing TV Production Investment

Google Algorithm Change Looks To Reward Original Reporting

Google Algorithm Change Looks To Reward Original Reporting by Laurie Sullivan  @lauriesullivan, September 12, 2019 Google’s recent updates to its ranking algorithm now favor original reporting in search results. It appears that the company will reward those publications willing not only to invest in journalists who can dig up and double check facts, but publishers … Continue reading Google Algorithm Change Looks To Reward Original Reporting

Video ad spend soaring in 2019, favoring original content, programmatic buys

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys

Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent

Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent