Tag Archives: Original

Video ad spend soaring in 2019, favoring original content, programmatic buys

Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer. Taylor Peterson on May 7, 2019 Digital video ad spend continues to climb, with advertisers reporting that they expect to spend, on average, $18 million in 2019, … Continue reading Video ad spend soaring in 2019, favoring original content, programmatic buys

Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent

Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent

What’s The Lost Revenue From Bots Scraping Original Content?

by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content?

How 8 Different A/B Testing Tools Affect Site Speed (Original Study)

by Peter Abrahamse May 18, 2016May 18, 2016 Both your visitor and Google prefer your site to be fast. Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings, both resulting in more money for your business. But A/B testing tools actually may slow down your site. We researched … Continue reading How 8 Different A/B Testing Tools Affect Site Speed (Original Study)

11 New Tips for Publishing Original Content on LinkedIn

by Colleen McKenna March 30, 2016 Follow @Colleen_InteroMarch 30, 2016 As I was writing this post, I noticed that LinkedIn has finally updated (corrected?) how they label original content on LinkedIn. Finally. You will notice how it appeared up until recently, if you check out my previous post on publishing original content. What could be … Continue reading 11 New Tips for Publishing Original Content on LinkedIn

The How, When and Why to Producing Original Photography for your Ecommerce Brand

by Maria Haggerty January 13, 2016January 13, 2016 Strategic, high-quality photography is important to every brand. After all, 67% of consumers say the quality of a product or branded photo is “very important” in selecting and purchasing an item. This is especially true for online retailers, for which product photography serves as one of the … Continue reading The How, When and Why to Producing Original Photography for your Ecommerce Brand

Original Intent of Operational Excellence No Longer Applies In Today’s Businesses

Denise O’BerryOctober 26, 2015 Experts have been touting operational excellence (OE) as a key to business success for a couple of decades. Old concepts and methods need to be updated to help companies reach their most excellent state. It’s no longer just focused internally on operational efficiency, cost cutting and consistent, repeatable results. My first … Continue reading Original Intent of Operational Excellence No Longer Applies In Today’s Businesses