Evaluate your current structure to ensure efficiency. Rodric Bradford on November 3, 2020 Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case. Listen to revenue and marketing operations specialist Kelly Jo Horton. “When you think of your marketing … Continue reading A guide to marketing ops organization structures
Lovepreet Dhaliwal October 20, 2020 The pandemic COVID-19 is the biggest challenge of our lifetime, but there is also a positive side to this pandemic. It has accelerated the digital transformation across every industry. Organizations have started investing heavily in remote working and ensuring that employees can work from their home productively. In a truly … Continue reading Ready to Initiate the Digital Transformation in Your Organization?
Susmita Sarma July 2, 2020 Leadership experts always encourage their managers to inspire their employees to take on responsibilities and do something different from the corporate experience. They support the culture, which gives enough support and freedom to be “intrapreneurs” within the organization. And that is where we get the concept of intrapreneurship coming in. … Continue reading How to Build Intrapreneurs in Your Organization
Wendy St. Clair — June 2, 2020 It’s no secret that organizations with high levels of Accounts Payable automation spend less than half the time and energy processing invoices than their non-automated counterparts. But that’s not all. As the Hackett Group has uncovered, top performers do much more with automation to ensure their success—they future … Continue reading Using Analytics to Become a Top Performer and Future Proof your AP Organization
Dr. Kathleen Allen — May 10, 2020 Many management teachings are rooted in the assumption that businesses are like machines – inert and programmable. These approaches also encourage the notion that people working in organizations are resistant to change. This misperception creates a wonderful justification for top-down power and for driving change that serves the … Continue reading Unleash the Dynamic Movement of Your Organization
Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way. Stacey Ackerman on April 13, 2020 While a lot of marketers who are new to agile marketing think it’s a process change, but that’s only a small piece of the puzzle (and that’s … Continue reading How to build an agile marketing organization without authority
Struggling to get departments on the same page? Join us April 15-17 for the ultimate training and team-building experience. Scott Brinker on January 23, 2020 Successful modern marketing depends on maximizing the talents and capabilities of many individuals and departments: marketing ops, creative, IT, customer support, management, and more. But senior-level marketers like you say … Continue reading Unite your organization at MarTech (remove)
Gamifying employee experiences that educate and shape behaviors is a natural extension of our increasingly gamified culture. Greg Heist on January 8, 2020 It’s an understatement to say that gaming has become a juggernaut in the realm of entertainment. So much so that in 2018, global gaming revenue was $134 billion, dwarfing the combined … Continue reading Soapbox: Does gamification have a place in your organization?
Discover the scope of your marketing stack (and promote your business while you’re at it) by entering the 2020 Stackie Awards! Scott Brinker on December 12, 2019 There were more than 7,000 martech solutions at last count. How many does your organization use? Do you know how they’re organized and connected? Are they organized and … Continue reading How does your organization leverage martech?
Todd Kunsman — November 27, 2019 Follow @OhSoFreshMusic One of the best places for organizations to grow their social media reach is on LinkedIn. LinkedIn has become a mega-platform for employees, customers, and your potential prospects. As such, your organization must dedicate time to mastering LinkedIn, or risk missing out on all of its great … Continue reading How Your Organization Can Grow Social Reach on LinkedIn