Tag Archives: Organization

A 4-step guide to creating a self-service marketing organization

Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues. Constantine von Hoffman on December 14, 2022 at 12:11 pm | Reading time: 6 minutes Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent … Continue reading A 4-step guide to creating a self-service marketing organization →

How CDPs transform donor experience for a nonprofit organization

Content Management Tools

Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization →

5 Freelancing Tools to Supercharge Your Organization and Productivity

Freelancers Skills

5 Freelancing Tools to Supercharge Your Organization and Productivity Deanna Ritchie / 05 May 2022 If you’re a freelancer (or even thinking about becoming one), you’re probably aware that it’s a lot of work. The overachieving lifestyle comes with copious responsibilities, grinding administrative tasks, and lots of work — hopefully doing what you love. … Continue reading 5 Freelancing Tools to Supercharge Your Organization and Productivity →

Why leading an agile marketing organization requires a vision for change

Corporate Transformation

Remind people of the “why” every single day to really inspire change. Stacey Ackerman on March 7, 2022 Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. Also, if your organization has tried a lot of other processes or has had a lot … Continue reading Why leading an agile marketing organization requires a vision for change →

Does your organization need a digital asset management platform?

Digital Assets Management

While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. Pamela Parker on February 25, 2022 Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to … Continue reading Does your organization need a digital asset management platform? →

16 marketing automation platforms your organization should consider

Marketing Automation

Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Pamela Parker on February 25, 2022 With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation … Continue reading 16 marketing automation platforms your organization should consider →

Does your organization need a sales enablement platform?

Sales Platforms

While sales enablement platforms can help marketers deliver more support to sales teams, it’s important to make sure you asses the need before beginning the purchase process. Pamela Parker on February 23, 2022 Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Additionally, the analytics that sales … Continue reading Does your organization need a sales enablement platform? →

Does your organization need a call analytics platform?

Call Center Management

Though call analytics platforms offer a host of benefits, it’s important to look at internal processes, training needs, pricing and more before making the purchase. Pamela Parker on February 19, 2022 More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being … Continue reading Does your organization need a call analytics platform? →

Does your organization really need a marketing automation platform?

Marketing Automation

Though marketing automation goes beyond your average email platform, there is a lot to consider before adopting one for your company. Pamela Parker on February 9, 2022 Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a … Continue reading Does your organization really need a marketing automation platform? →

Does your organization need a customer data platform or CDP?

Customer Data Platforms

While the allure of the “single view of the customer” is strong, it’s important to make sure your company is set up to drive value from a CDP. Pamela Parker on January 30, 2022 Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, … Continue reading Does your organization need a customer data platform or CDP? →