Microsoft Advertising Introduces New Conversion Options by Laurie Sullivan , Staff Writer @lauriesullivan, April 9, 2020 Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. The first is called Include in conversions. The second is called View-through conversions. The options allow advertisers to assess how channels contribute … Continue reading Microsoft Advertising Introduces New Conversion Options
Tag Archives: options
3 Hiring Options for Business Leaders Expanding Operations Overseas
Victor Snyder — April 2, 2020 No matter where your business is located, you are doing business in the global economy. We all are. Anyone not convinced of this just needs to look at how the markets around the world react to local or regional news. And as companies expand their teams in this global … Continue reading 3 Hiring Options for Business Leaders Expanding Operations Overseas
5 Ways to Get Approved for Startup Grants (+ Other Funding Options)
Micah Lally — March 18, 2020 Taking the steps to become an entrepreneur and start your own company is a huge deal, and we commend you for it. But one of the harsh realities of being a small business owner is that it isn’t cheap. A lot of entrepreneurs have learned that grants are a … Continue reading 5 Ways to Get Approved for Startup Grants (+ Other Funding Options)
Facebook Targeting Options Explained
Callum Coard — March 13, 2020 Of all of the major advertising channels, it’s fair to say that Facebook has the most advanced targeting options available. Almost 2.5 billion users worldwide provide the network with a wealth of data that you can use to pinpoint the most niche of target audiences – anyone from people … Continue reading Facebook Targeting Options Explained
Customers want more text-based customer support options from brands
Your customers want to text for live support. Are you ready? Amy Gesenhues on February 12, 2020 When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of … Continue reading Customers want more text-based customer support options from brands
What Are Your Software Options For Strategic Planning?
Ted K. Jackson — November 15, 2019 Follow @clearpointstrat Choosing a software solution to help manage your strategic planning process is less about bells and whistles, and more about where your organization currently sits within the actual process. If you’ve only just begun to solidify your goals, full-featured strategy software may be overwhelming, and you … Continue reading What Are Your Software Options For Strategic Planning?
New Audience Targeting Options Coming to Google Search
Conor Bond — October 24, 2019 Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in … Continue reading New Audience Targeting Options Coming to Google Search
New Google Ads Bidding & Conversion Options
Nick Bennett — June 21, 2019 — June 21, 2019 Google recently announced at Google Marketing Live 2019 some changes to bidding and conversion controls for Google Ads. Many advertisers will welcome these changes as they provide a bit more flexibility and user control. The four main changes are briefly discussed below. One of these … Continue reading New Google Ads Bidding & Conversion Options
All About Amazon’s Sponsored Products Ads: Your Targeting Options
Warut Yompool — June 20, 2019 — June 20, 2019 What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads reach the right customers at the right time, it’s important that you understand and properly leverage the … Continue reading All About Amazon’s Sponsored Products Ads: Your Targeting Options
Differences & Benefits of Different Video Hosting Options
Hannah Vergara — March 23, 2019 — March 23, 2019 Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, … Continue reading Differences & Benefits of Different Video Hosting Options
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