Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. Nate Dame on April 13, 2017 Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you … Continue reading The complete guide to optimizing content for SEO (with checklist)
Alice Oh — March 10, 2017 — March 10, 2017 Why User Experience Matters Marketers today are faced with the challenge of being able to meet consumers’ demanding needs in a highly digitized world where technology is penetrating almost every aspect of our lives. Brands are forced to accept and adopt technology into their marketing … Continue reading 6 Key Tips on Optimizing User Experience in Today’s Digitized World
Jennifer Costa — February 27, 2017 — February 27, 2017 If you work in the human resources space, you understand just how important it is for your organization to bring in top-quality talent. You’ve also probably discovered just how difficult it is to build a great team of employees who can connect with your customers … Continue reading 7 Tips for Optimizing Pre-Hire Assessments
Mike Rosenberg — February 22, 2017 Follow @mikerosenberg— February 22, 2017 I recently was helping a client get their LinkedIn company page optimized (well really just set up as they had a page for a while, but they didn’t create it or manage it) and thought, this isn’t an uncommon problem…and I need to write … Continue reading Back to the Basics: Optimizing a LinkedIn Company Page
Nathan Resnick — February 13, 2017 Follow @naterez94— February 13, 2017 Website optimization has been a very popular topic these days since more and more people are on the web. Businesses in particular would want their websites to load fast because every second reduced from the loading time would result in a 1% increase in … Continue reading Why Optimizing Your Website’s Speed is Important to Increase Conversion
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels. Jim Yu on January 10, 2017 Tracking the customer’s journey through a sales funnel, website user path, or any other … Continue reading The evolution of the customer journey in 2017: Optimizing moments that matter
Jason Quintal — November 30, 2016 — November 30, 2016 In my opinion, Twitter is still one of the best platforms marketers can utilize for the purposes of building brand awareness. With smart content choices, clever and concise copy, and visually appealing images or videos, earning organic impressions and engagement while growing your follower base … Continue reading Optimizing Tweets for Impressions & Engagement
Courtney Marshall — November 23, 2016 — November 23, 2016 Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. That means testing, tweaking, experimenting, building and rebuilding. If you want to truly optimize … Continue reading 5 Steps to Optimizing a Lead Nurture Program
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started. Ryan Shelley on November 16, 2016 Google has started testing its mobile-first index. This new index will look first at the mobile version of your … Continue reading 5 steps to optimizing your site for Google’s mobile-first index
Annie Bustos — November 15, 2016 Follow @TechBlocks— November 15, 2016 According to its 2016 Digital Insights Shopping Predictions, Adobe Systems Incorporated sees online sales increasing to $ 91.6 billion this holiday selling season. This dollar amount represents a massive amount of merchandise that must be constructed, inventoried, sold, and then shipped around the country. … Continue reading Optimizing Inventory During the Holidays – 5 Tips
