Tag Archives: Optimizing

Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles

Laura Spawn December 8, 2021 Love it or hate it, social media is here to stay. Research shows that online platforms like Facebook and Twitter have cemented themselves in the lives of consumers by providing a way for them to discover new brands and engage with companies that share their values and that can help … Continue reading Why Business Owners Need a Social Media Presence + 7 Tips for Optimizing Your Profiles →

8 Keys to Optimizing Inventory and Warehouse Management

Inventory Management

Peter Navarro November 4, 2021 Although in recent years there have been enormous technological advances that facilitate procedures, many manufacturers and distributors still do not carry out proper inventory and warehouse management. This is mainly due to the lack of processes adapted to the needs of each business, as well as the stock storage system … Continue reading 8 Keys to Optimizing Inventory and Warehouse Management →

Optimizing the In-Store Experience for a Post-Covid Environment

Back to Office

David DeCorte September 26, 2021 As we continue on the road back to normalcy, there’s an obvious truth we have to acknowledge: Covid-19 has had a profound, permanent impact on brick-and-mortar retail. Dozens of iconic retail brands are facing bankruptcy. Several of these companies have already been forced to shutter for good since the beginning … Continue reading Optimizing the In-Store Experience for a Post-Covid Environment →

Mobile SEO checklist: 19 Steps For Optimizing Mobile Pages

Mobile SEO

Dave Colgate September 24, 2021 All the essentials of mobile SEO covered in one step-by-step guide, from mobile-friendly code and navigation to Core Web Vitals and mobile-friendly testing. If you want to appear in mobile searches, make sure you tick them all off. According to data from Statcounter, mobile accounts for 56.94% of all traffic … Continue reading Mobile SEO checklist: 19 Steps For Optimizing Mobile Pages →

Optimizing the Shopper Continuum

Shopping Campaigns

Elliot Begoun August 25, 2021 I will start this installment in my series on the Tardigrade traits by letting you in on a bit of a secret. While we industry folk love to talk about channel strategy, our shoppers don’t care about it at all. The average human doesn’t wake up thinking, today I will … Continue reading Optimizing the Shopper Continuum →

Optimizing Business With Total Quality Management

Quality Management

Roee Ganot August 12, 2021 In today’s highly competitive landscape, acquiring new customers is the natural focus of many businesses. Considering how the market fluctuates, however, customer retention should also be at the top of everyone’s list. The pandemic has made every consumer conscious about the money they spend on basic necessities and even small … Continue reading Optimizing Business With Total Quality Management →

What Is Click-Through Rate? Understanding and Optimizing CTR

PPC Campaigns

Ximena Restrepo July 15, 2021 When running pay-per-click (PPC) ads, the metrics you receive after a campaign can be a little overwhelming. One of these metrics is the click-through rate (CTR), reported as a percentage, which can measure the success of your ad efforts. What is click-through rate? The “clicking-through” refers to when a user … Continue reading What Is Click-Through Rate? Understanding and Optimizing CTR →

Optimizing for “People Also Ask” SEO

SEO Trends

John Bogna May 18, 2021 Since about 2015, the “people also ask” (PAA) question box has steadily become more prominent in Google’s search results. It’s one of a few recent additions to shake up SEO in recent years. The growing prevalence of “people also ask” results has left marketers wondering how they affect SEO and … Continue reading Optimizing for “People Also Ask” SEO →

Optimizing Where You Post Job Ads

Job Search

Stacy Lee March 12, 2021 74% of recruiters believe that hiring will become more competitive. As if getting quality candidates isn’t already a challenge enough, the global pandemic has made it increasingly difficult to recruit top talents for some (if not most) industries. This prompts recruiters to continually revisit their strategy and identify the most … Continue reading Optimizing Where You Post Job Ads →

eBay SEO for Beginners: The Complete Guide to Optimizing Your Listings

SEO Checklist

Michael Ugino January 5, 2021 Before your product listings can sell on eBay, people need to be able to find them. That’s where eBay SEO can help. SEO, which stands for search engine optimization, is the practice of making your listings more appealing to the algorithms that determine which pages show up in search results. … Continue reading eBay SEO for Beginners: The Complete Guide to Optimizing Your Listings →