Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. Jessica Foster on April 24, 2019 LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in their university … Continue reading SEO guide to optimizing your LinkedIn profile for more connections, better leads
How viewability expectations are evolving and what that means for marketers. Robin Kurzer on January 9, 2019 Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second (for video, 50 percent of a player must be in … Continue reading Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Derek Gleason — December 12, 2018 — December 12, 2018 Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. It’s not hyperbole. Consider the number of interactions it takes to book a room on … Continue reading Optimizing Mobile Forms for More Conversions—and a Competitive Advantage
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to crawl and index content from quality sources. Crawling … Continue reading 5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Joe Martinez — August 11, 2018 — August 11, 2018 When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, … Continue reading Optimizing for Earned Metrics in YouTube Campaigns
Jenn Villa — July 26, 2018 — July 26, 2018 You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in search. But even though you registered your business on Google, you’re still not seeing that helpful information box on the right sidebar of the search engine … Continue reading Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search. Debra Mastaler on July 23, 2018 The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at … Continue reading Ask the SMXpert – Optimizing for voice search & virtual assistants
Christopher Moore — June 28, 2018 Follow @cjmoore — June 28, 2018 Are you prioritizing the product listings optimization opportunities on your website? If not, you should be aware that it is one of the keys to eCommerce success. From building out content to A/B split testing landing pages, you have to test everything to … Continue reading Maximize Fulfillment By Optimizing Your Product Listing
Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2018 The rate at which Google featured snippets and Knowledge Graph results are served up in search query results continues to change. While change makes it even more difficult for marketers and publishers to keep up, it’s necessary to … Continue reading Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates
Marc Dane — April 26, 2018 Follow @WebCreate_io— April 26, 2018 Building a small business website may sound daunting, frightening even, and working with developers to ensure all of the specifications of your website are met — can also be difficult. Not only do developers take on multiple clients simultaneously, meaning they will likely … Continue reading 3 Best Practices to Implement When Building and Optimizing your Small Business Website
