Elliot Begoun August 25, 2021 I will start this installment in my series on the Tardigrade traits by letting you in on a bit of a secret. While we industry folk love to talk about channel strategy, our shoppers don’t care about it at all. The average human doesn’t wake up thinking, today I will … Continue reading Optimizing the Shopper Continuum
Roee Ganot August 12, 2021 In today’s highly competitive landscape, acquiring new customers is the natural focus of many businesses. Considering how the market fluctuates, however, customer retention should also be at the top of everyone’s list. The pandemic has made every consumer conscious about the money they spend on basic necessities and even small … Continue reading Optimizing Business With Total Quality Management
Ximena Restrepo July 15, 2021 When running pay-per-click (PPC) ads, the metrics you receive after a campaign can be a little overwhelming. One of these metrics is the click-through rate (CTR), reported as a percentage, which can measure the success of your ad efforts. What is click-through rate? The “clicking-through” refers to when a user … Continue reading What Is Click-Through Rate? Understanding and Optimizing CTR
John Bogna May 18, 2021 Since about 2015, the “people also ask” (PAA) question box has steadily become more prominent in Google’s search results. It’s one of a few recent additions to shake up SEO in recent years. The growing prevalence of “people also ask” results has left marketers wondering how they affect SEO and … Continue reading Optimizing for “People Also Ask” SEO
Stacy Lee March 12, 2021 74% of recruiters believe that hiring will become more competitive. As if getting quality candidates isn’t already a challenge enough, the global pandemic has made it increasingly difficult to recruit top talents for some (if not most) industries. This prompts recruiters to continually revisit their strategy and identify the most … Continue reading Optimizing Where You Post Job Ads
Michael Ugino January 5, 2021 Before your product listings can sell on eBay, people need to be able to find them. That’s where eBay SEO can help. SEO, which stands for search engine optimization, is the practice of making your listings more appealing to the algorithms that determine which pages show up in search results. … Continue reading eBay SEO for Beginners: The Complete Guide to Optimizing Your Listings
Noa Eshed December 3, 2020 Look and behold, the Google Page Experience update is upon us. The new breed of signals will continue to redefine Google’s perception of how people interact with a website and its specific pages, which is a big deal. Why is this such a big deal, I hear you ask? Because … Continue reading Optimizing User Experience for SERPs in 2021 and Beyond
Focus on lists and personalized content to break through the noise. Rodric Bradford on November 6, 2020 With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails? First, marketers need … Continue reading Tips for optimizing holiday email marketing campaigns
Jonathan Payne August 19, 2020 Before Google My Business, it wasn’t long ago the phone book was the most practical way to find restaurants, service providers, retailers, and more. It was a slow-moving world, huh? Sure, you could find the business after a lot of flipping through pages. But even then, you had no easy … Continue reading Optimizing “Google My Business” and How To Attract More Local Customers
Nacho De Marco July 9, 2020 When it comes to keeping your business visible, your online presence is perhaps the biggest contributor to your success. While print, radio, and TV advertising can still be a significant part of your marketing strategy, they don’t make nearly as much of an impact as your digital mark. Since … Continue reading Optimizing Your Online Business Presence
