Claire Wallace November 22, 2014 Maximize your e-commerce agency ROI. You’ve got an operational e-commerce site. Congrats! But now it’s time to drive revenue, especially as the holiday shopping season ramps up. Just as Agency Spotter can help you find the right e-commerce agency to build your site, we can help take that relationship to … Continue reading 5 Questions To Ask Your E-commerce Agency To Optimize Performance
Joy Ugi November 19, 201 The holiday season is almost here! Big shopping days are just around the corner so it is time to start increasing your email marketing efforts. What is the most effective way to prepare for your holiday email marketing? Start by enhancing your database and effectively targeting your consumers. Get … Continue reading How To Optimize Your Holiday Email Marketing
Andrew Sheridan November 17, 2014 Most marketers are accustomed to the ritual of the A/B test. So much of today’s marketing is driven by data that there’s almost nothing that goes untested. And why wouldn’t you A/B test everything? A lot of marketing technologies these days have A/B test functionality built right into the … Continue reading Optimize Your Email Performance with A/B Testing
by Laurie Sullivan, November 12, 2014 Search engine optimization professionals need to start thinking about how search technology will navigate devices linked into the Internet of Things. It’s not easy when for the past 20 years professionals have focused solely on pages and advertising serving up on engines and Web sites. The future of search … Continue reading IoT Calling On Search Engine Optimizers To Optimize Smart Devices
By Angela Hausman, PhD, Published November 7, 2014 Content is king! Long live the king! You know content marketing is the secret to getting traction for your website (which is where the magic of conversion happens) and building engagement on your social platforms. To help, we’ve published several posts about how to optimize your … Continue reading How To Optimize Your Posts Using Post Length And Sharing
By Tommy Walker, Published October 31, 2014 According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That same study shows that phone calls are a powerful measure of purchase intent … Continue reading How To Optimize Mobile Pages To Drive Phone Leads
In March of this year, I wrote about the benefits of adding video content into your company’s digital marketing strategy. In my blog titled How to Outsmart your Competition with Video Content, I broke down the overall benefits of video, and provided some simple tips and tricks for SMBs looking to add video production into … Continue reading Enhance your YouTube Videos: Optimize your CTAs By Making Them Clickable
Storytelling and marketing are closely interrelated. In other words, marketing has been drawing on storytelling in order to create lifestyles and identification-platforms, to cater to popular clishés and last but not least to evoke covetousness for a product or a brand. Content Marketing is less focused on the product, respectively the business, services, etc. that … Continue reading 4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing
In the day and age of social media marketing, does marketing stop at making friends on Face book, having hundreds of Twitter followers and more hundreds liking your company page? Well, research has shown that having a Face book page has benefited all the companies because they have acquired many a clients and customers via … Continue reading Optimize Your Social Media Marketing
Most companies have some form of sales training programs for sales resources as it is clear that sales training is key to sales effectiveness. The better sales resources are trained on the products they are selling, the industry they are operating in, and trained on sales practices in general, the more successful they will be. … Continue reading Sales Coaching Can Optimize Sales Training Programs
