In the day and age of social media marketing, does marketing stop at making friends on Face book, having hundreds of Twitter followers and more hundreds liking your company page? Well, research has shown that having a Face book page has benefited all the companies because they have acquired many a clients and customers via this media. Same holds true for Twitter. More the followers, more the chances of new customers and clients! But if companies want to be cutting edge and move forward in the world of social media, opportunities are a galore, it is a matter of time before they become the norms!
The first thing is obviously to make your presence felt on social media and to reach out to maximum people using this tool. So create a page, profile etc. and be very active!
Do not stop at making an attractive profile. Go ahead and add a “share” button. What is the use of “like” the page if your followers cannot share the page with their friends? This way you can increase your reach manifold
Add the like and share buttons in your official emails! Integrate email marketing with social media marketing
Embed tweets to your website. This is a great way for marketers to integrate home page and twitter
Many social media plugin are available especially via Face book. Explore which can suit your business and character. Yu cannot imbibe all 21 plugins because it will be chaotic. But select some and be creative!
There are many more ways and means in which you increase your presence and reach in the world of social media. Gone are the days of brochures, hoardings and adverts. Well, the traditional ways are important too but complete reliance on them might prove to be a hindrance.
World has gone far ahead in terms of social media. It is a beautiful tool which allows marketers to be creative and flexible. It is a great way to be in tune with the target audience, existing customers and a great platform to acquire new customers.