by Paul Keijzer November 23, 2015 Follow @Paul_KeijzerNovember 23, 2015 The majority of job adverts around the world have a statement at the bottom along the lines of “Company XYZ is an equal opportunity employer.” I know that there are a number of companies in frontier markets who make the statement but in reality, don’t … Continue reading How To Really Be An Equal Opportunity Employer
Tag Archives: Opportunity
Exploding The World of Retail Opportunity – It’s Time to Have a Crisis
Dan McClureOctober 12, 2015 Retail never stands still. When A&P invented the modern grocery store in the 1950s, its rapid rise to prominence was eclipsed thirty years later by discount empires such as Kmart and Walmart, who themselves are now threatened by online players like Amazon, who churlishly refuse to stay solely online.To talk about … Continue reading Exploding The World of Retail Opportunity – It’s Time to Have a Crisis
Headache Or Opportunity? The Profusion Of Marketing Data
As the marketing industry continues to shift, marketers need to connect the data dots and learn how to integrate their martech and adtech, advises columnist Scott Vaughan. Scott Vaughan on August 31, 2015 Marketing data is flowing all over the place these days. Research from Teradata this year shows that 78 percent of marketers now use data … Continue reading Headache Or Opportunity? The Profusion Of Marketing Data
Brands Missing Opportunity To Measure Consumer Sentiment
Laurie Sullivan @lauriesullivan, (July 22, 2015) Advertisers are missing an opportunity to create new metrics to measure things like consumer sentiment. That was the consensus among experts during a panel on measuring content’s impact at the MediaPost OMMA LA conference Art & Science of Digital Advertising. In fact sentiment is the one thing marketers can’t … Continue reading Brands Missing Opportunity To Measure Consumer Sentiment
Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads
Just 19 percent would pay at least $5 per month to not see ads. Greg Sterling on July 10, 2015 Despite the fact that most consumers are wary about digital advertising, they are also unwilling to pay to avoid ads either. This finding comes from AppLovin, which surveyed 5,000 US adults and asked them if they’d be willing to … Continue reading Most Users Would Reject Opportunity To Pay To Avoid Mobile Ads
Warning: Don’t Let Market Hype Cause You To Miss This Total Return Opportunity
Chuck CarnevaleMay 20, 2015 Introduction Since the Great Recession of 2008 came to an end, the stock market, as measured by the S&P 500, is almost midway through the 7th year of a strong bull run. This marks today’s bull market as the third longest in US history. Considering how traumatizing the Great Recession and … Continue reading Warning: Don’t Let Market Hype Cause You To Miss This Total Return Opportunity
When An Annoyance Becomes A Social Selling Opportunity
Bob WoodsMay 17, 2015 As a society, we are inundated with all kinds of sales, marketing and advertising messages. It’s really not much of an exaggeration to say we are on the receiving end of these messages every waking minute of the day. While most of them can be pushed away, there’s times when we … Continue reading When An Annoyance Becomes A Social Selling Opportunity
Programmatic Giving Search Marketers Opportunity To Oversee Other Media
Laurie Sullivan @lauriesullivan, (April 09, 2015) Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based platform that works similar to those focused on search like Bing Ads and Google AdWords. It can allocate budgets across channels, in … Continue reading Programmatic Giving Search Marketers Opportunity To Oversee Other Media
Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere
Tom MartinFebruary 17, 2015 Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands — think brand activation, content creation, brand awareness, social media opportunities and good old fashioned sales incentives trips — Mardi … Continue reading Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere
Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness
Randall BeardFebruary 5, 2015 Over the last several years, digital audience measurement has taken several major steps forward with the measurement of non-fraudulent views, viewable impressions, and on-target audience delivery. These are all core building blocks to effective digital advertising: Your digital ad can’t be effective if it’s” viewed” by a non-human bot. The ANA … Continue reading Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness
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