Tag Archives: Opportunity

Programmatic Giving Search Marketers Opportunity To Oversee Other Media

Laurie Sullivan @lauriesullivan, (April 09, 2015) Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based platform that works similar to those focused on search like Bing Ads and Google AdWords. It can allocate budgets across channels, in … Continue reading Programmatic Giving Search Marketers Opportunity To Oversee Other Media →

Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere

Digital Marketing

Tom MartinFebruary 17, 2015 Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands — think brand activation, content creation, brand awareness, social media opportunities and good old fashioned sales incentives trips — Mardi … Continue reading Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere →

Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness

Social Media Utilization

Randall BeardFebruary 5, 2015 Over the last several years, digital audience measurement has taken several major steps forward with the measurement of non-fraudulent views, viewable impressions, and on-target audience delivery. These are all core building blocks to effective digital advertising: Your digital ad can’t be effective if it’s” viewed” by a non-human bot. The ANA … Continue reading Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness →

3 Ways for Small Businesses to Seize the Big Super Bowl Opportunity

Smart Business Ideas

Erin P. FriarJanuary 30, 2015 To take advantage of the consumer frenzy of Super Bowl XLIX this Sunday, big businesses are willing to shell out $ 4.5 million for a single 30 second, game-time advertisment. But small business have a stake in the winnings from the big game as well. Here’s how your business can … Continue reading 3 Ways for Small Businesses to Seize the Big Super Bowl Opportunity →

Is Opening A Franchise The Right Business Opportunity For You?

Business Startup

BusinessVibes January 1, 2015 Starting your own business is an exciting concept that many people long to try. Knowing that so many businesses fail within the first year, as well as the extensive cost for getting a new business off the ground makes the endeavor a bit more intimidating. Locking in on the success of … Continue reading Is Opening A Franchise The Right Business Opportunity For You? →

Hate Rejection? Three Ways to Turn Rejection Into Opportunity

Strategy

Brian Serino December 14, 2014 Rejection hurts. Salespeople don’t like to hear the word no, but the sound reverberates in their ears a lot more than most of them would care to admit. Instead of putting your head in the sand and admitting defeat, buck up! True selling doesn’t even start until you hear … Continue reading Hate Rejection? Three Ways to Turn Rejection Into Opportunity →