Dmytro Spilka — March 14, 2019 Follow @spilkadi — March 14, 2019 Getting your emails read can be very hard work at the best of times. You could be marketing the best service or product, to subscribers or prospects alike, and have your campaign met by radio silence. Receiving poor responses in return for an … Continue reading Skyrocket Your Email Open Rate With These 3 Simple Steps
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections. Ginny Marvin on March 12, 2019 A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the … Continue reading WordPress plugin to win back cart abandoners leaves sites open to attack
Colleen McKenna — January 4, 2019 Follow @Colleen_Intero — January 4, 2019 PhotoMIX-Company / Pixabay Imagine how you and your personal brand would look today if you had committed time a year or more ago to developing your professional story and created context for yourself. Consider the opportunities you may have had in your pipeline, … Continue reading Open the Door to Opportunity
James Scherer — December 28, 2018 — December 28, 2018 Email marketing is one of the most effective channels to drive business growth. Better than social media. For ROI it’s even better even than advertising. But if nobody opens your email, what’s the point? Your offers don’t get seen. Your links don’t get clicked. Sales … Continue reading Increase Email Open Rates: Email Experts Give Their Top Strategies
Aastha Sirohi — October 1, 2018 — October 1, 2018 Numbers, figures, and data may not be the most exciting and creative bit of marketing; but that’s what helps us know if our plans are working. Email marketing is one of the most effective ways to reach out to customers, potential customers and leads. It … Continue reading What Is A Good Open Rate For Email?
Julie Paci — August 8, 2018 — August 8, 2018 We’ve all been there. Standing in a cocktail bar with some great friends, talking about email strategy. When the topic of open rates comes up, you excuse yourself because you just know that your sad average of 8% simply won’t stack up. Jerry always comes … Continue reading What is a Good Open Rate and How To Improve It
By Qhubekani July 31st, 2018 Getting your emails opened these days is tough. Inboxes are clogged. Typically, a person receives over 100 emails per day. Plus, we live in a crazy-busy world and attention spans are getting shorter and shorter. People are choosy and overprotective of their time. They’ll skip anything they feel won’t add … Continue reading How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)
Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results. Ryan Phelan on July 10, 2018 Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all … Continue reading Want real email results? Stop focusing on the open rate
Dan Swift — June 29, 2018 Follow @danjswift— June 29, 2018 Dear CEO, Increasing revenue, reducing cost and mitigating risk all while delivering outstanding customer experience. Those are the main things that you care about, right? With more than 2.5 billion people using social media around the world, why the heck are you not embracing … Continue reading An Open Letter to the CEO of Your Company
Chris Pentago — May 12, 2018 — May 12, 2018 OvidiuTepes / Pixabay I recently had a discussion with a friend that does lead generation and email marketing for pet supply companies. He admitted that his job has gotten tougher over the past few years, but it isn’t because of problems in the industry itself. … Continue reading 6 Solutions When Spam Filters Hurt Your Email Open Rates
