Tag Archives: Open

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard

Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard by Laurie Sullivan @lauriesullivan, August 15, 2019 Google on Thursday said it has made in-app inventory more measurable through the IAB Tech Lab’s Open Measurement standard. Integrating the Open Measurement Software Development Kit (SDK) into Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA) SDKs … Continue reading Google Extends In-App Viewability Through IAB Tech Lab’s Open Measurement Standard →

Email Open Rates: A Comprehensive Guide to How to Improve Them

Email Marketing Optimization

Kevin George — July 22, 2019 Follow @imkevin_monk — July 22, 2019 One of the most crucial aspects of determining the performance of an email campaign is email open rate. It depicts the percentage of subscribers who open the emails. Let’s say your email open rate is 32%. This means that if you have sent … Continue reading Email Open Rates: A Comprehensive Guide to How to Improve Them →

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500

Transparency

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 by Laurie Sullivan @lauriesullivan, April 22, 2019 PX, which helps marketers search and acquire customers through leads in an open exchange, hopes to bring transparency to an industry veiled in secrecy. The goal is to provide marketers and sales professionals with more information about … Continue reading Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 →

Skyrocket Your Email Open Rate With These 3 Simple Steps

Email Marketing Tips

Dmytro Spilka — March 14, 2019 Follow @spilkadi — March 14, 2019 Getting your emails read can be very hard work at the best of times. You could be marketing the best service or product, to subscribers or prospects alike, and have your campaign met by radio silence. Receiving poor responses in return for an … Continue reading Skyrocket Your Email Open Rate With These 3 Simple Steps →

WordPress plugin to win back cart abandoners leaves sites open to attack

WordPress Security

Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections. Ginny Marvin on March 12, 2019 A vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a WordPress firewall plugin. What caused the … Continue reading WordPress plugin to win back cart abandoners leaves sites open to attack →

Open the Door to Opportunity

Opportunity Management

Colleen McKenna — January 4, 2019 Follow @Colleen_Intero — January 4, 2019 PhotoMIX-Company / Pixabay Imagine how you and your personal brand would look today if you had committed time a year or more ago to developing your professional story and created context for yourself. Consider the opportunities you may have had in your pipeline, … Continue reading Open the Door to Opportunity →

Increase Email Open Rates: Email Experts Give Their Top Strategies

Email Marketing

James Scherer — December 28, 2018 — December 28, 2018 Email marketing is one of the most effective channels to drive business growth. Better than social media. For ROI it’s even better even than advertising. But if nobody opens your email, what’s the point? Your offers don’t get seen. Your links don’t get clicked. Sales … Continue reading Increase Email Open Rates: Email Experts Give Their Top Strategies →

What Is A Good Open Rate For Email?

Email Marketing Metrics

Aastha Sirohi — October 1, 2018 — October 1, 2018 Numbers, figures, and data may not be the most exciting and creative bit of marketing; but that’s what helps us know if our plans are working. Email marketing is one of the most effective ways to reach out to customers, potential customers and leads. It … Continue reading What Is A Good Open Rate For Email? →

What is a Good Open Rate and How To Improve It

Web Optimization Guidelines

Julie Paci — August 8, 2018 — August 8, 2018 We’ve all been there. Standing in a cocktail bar with some great friends, talking about email strategy. When the topic of open rates comes up, you excuse yourself because you just know that your sad average of 8% simply won’t stack up. Jerry always comes … Continue reading What is a Good Open Rate and How To Improve It →

How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)

Email Marketing

By Qhubekani July 31st, 2018 Getting your emails opened these days is tough. Inboxes are clogged. Typically, a person receives over 100 emails per day. Plus, we live in a crazy-busy world and attention spans are getting shorter and shorter. People are choosy and overprotective of their time. They’ll skip anything they feel won’t add … Continue reading How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide) →