Tag Archives: Open

Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19?

Dan Fries — June 10, 2020 With stay-at-home orders still in place for much of the world the past few months, it’s no surprise that people are opening emails at a faster-than-usual pace. The task for marketers is to study the metrics yielded during this time of plenty and figure out how to translate our … Continue reading Email Open Rates Rising: What Are Marketers Doing Differently During COVID-19? →

SMBs Planning Ad Spend, Messages As States Open For Business

Small Business Tools

SMBs Planning Ad Spend, Messages As States Open For Business by Laurie Sullivan @lauriesullivan, April 27, 2020 Some 83% of small and medium-sized businesses are seeing a negative impact on their business as a result of COVID-19, compared with 86% in March, according to data released Monday. About 6% — up from 4% — will … Continue reading SMBs Planning Ad Spend, Messages As States Open For Business →

Google My Business Swings Up, Many Car Dealerships Open For Business

Google Business

Google My Business Swings Up, Many Car Dealerships Open For Business by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2020 When businesses wanted to know how COVID-19 has affected the performance of my Google My Business (GMB) listing, Reputation.com compiled an analysis of COVID-19’s impact on Google My Business listings across several industries and examined … Continue reading Google My Business Swings Up, Many Car Dealerships Open For Business →

Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office

Productivity Tools

Ed Muzio — March 17, 2020 Dear Microsoft Office Development Team, Recently, my Office 365 calendaring system started paying closer attention to me. On a morning that started like any other, I was surprised to find an automated email informing me of the percentage of my time I’d spent “available to focus” versus how much … Continue reading Meetings Aren’t Wasted Time: An Open Letter to the Developers of Microsoft Office →

How to Survive the Open Office If You Are a Cubicle Hermit

Work Environment

Lanre Onibalusi — February 21, 2020 Imagine this scenario. You are a 40-something Gen Xer who has managed to finally summon the courage to change jobs and ditch the old cubicle farm to join a hip technology company with Silicon Valley origins. You are rightfully ecstatic and cannot wait to take part, however small, in … Continue reading How to Survive the Open Office If You Are a Cubicle Hermit →

This Is What to Do Instead of Having an Open Door

Leadership Skills

Liz Kislik — December 20, 2019 Follow @lizkislik During a conversation I had recently with Jason Dykstra of the Thriving Leaders podcast about the value of conflict, he asked me about the practicality of using an open-door policy as a tool for encouraging employee participation. I told him I encourage executives not to use the … Continue reading This Is What to Do Instead of Having an Open Door →

The Advantages of Open Ended Survey Questions

Surveys

Sam Frampton — October 10, 2019 In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how they survey customers. close ended survey We are in the middle of a massive shift in … Continue reading The Advantages of Open Ended Survey Questions →

5 Subject Line Strategies That Will Increase Your Open Rates

Email Marketing Optimization

JJ Tyson — August 21, 2019 — August 21, 2019 A great subject line has the power to make or break your open rate. With users receiving upwards of 80 emails per day, businesses need solid subject line strategies to make their emails stand out from the crowd. Even though we’re taught not to judge … Continue reading 5 Subject Line Strategies That Will Increase Your Open Rates →

Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

Regulations

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Taylor Peterson on August 16, 2019 In an effort to provide mobile advertisers with more options for viewability measurement in Google Mobile Ads (GMA) and Interactive Mobile Ads (IMA), Google announced Thursday a new integration with … Continue reading Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement →