Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results. Ryan Phelan on July 10, 2018 Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all … Continue reading Want real email results? Stop focusing on the open rate
Dan Swift — June 29, 2018 Follow @danjswift— June 29, 2018 Dear CEO, Increasing revenue, reducing cost and mitigating risk all while delivering outstanding customer experience. Those are the main things that you care about, right? With more than 2.5 billion people using social media around the world, why the heck are you not embracing … Continue reading An Open Letter to the CEO of Your Company
Chris Pentago — May 12, 2018 — May 12, 2018 OvidiuTepes / Pixabay I recently had a discussion with a friend that does lead generation and email marketing for pet supply companies. He admitted that his job has gotten tougher over the past few years, but it isn’t because of problems in the industry itself. … Continue reading 6 Solutions When Spam Filters Hurt Your Email Open Rates
Amreen Bhujwala — March 28, 2018 — March 28, 2018 A lot goes into crafting the perfect subject line. The subject line of your email is one of the first impressions someone gets from your brand, especially when you’re sending them an email for the first time. After the ‘From’ name the subject line is … Continue reading 6 Ways to Use Personalization In Email Subject Lines for Better Open Rates
Sean Ogle — March 6, 2018 Follow @seanogle — March 6, 2018 How many times have you received an email from a company and completely ignored it? If you’re not actively working to keep subscriber attention, email open rates and responses tend to tank quickly. More times than you’d ever be able to count. I’m … Continue reading Email Open Rates and Responses Bad? Build a Relationship With Your List
An Open Book: What Can Blockchain Do For Email? by Ray Schultz , Columnist, February 22, 2018 There has been increasing buzz about blockchain. Until now, it has been used as a bitcoin wallet — but it has many other applications, from decentralized search to helping firms maintain transparency says Randy Apuzzo, founder and chief … Continue reading An Open Book: What Can Blockchain Do For Email?
Karen Repoli — February 7, 2018 Follow @karenrepoli — February 7, 2018 geralt / Pixabay It’s one metric we consistently watch and try to improve: email open rates. There’s a good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest services and products Your latest must-have … Continue reading 3 Ways to Drastically Increase Your Email Open Rates
Diane Craig — October 14, 2017 Follow @CorporateClass — October 14, 2017 Learn how a coolheaded leader prevented conflict and animosity by mentoring a team member to conduct a difficult conversation with a colleague. Spring, 2017 Meet Carol, Marketing Director in charge of several teams working in an open office. She has just hired Mark … Continue reading Challenging Conversations: The “Too Loud” Team Member in an Open Office
Mark Miller — October 11, 2017 Follow @MMtwopointfive — October 11, 2017 Mediamodifier / Pixabay In 2017, eCommerce sales are expected to grow to a staggering $ 2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you can assume those figures will only … Continue reading 4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities
Tara Banda — October 3, 2017 Follow @tbanda — October 3, 2017 rawpixel / Pixabay In the age of the Silicon Valley startup, shared workspaces, open-plan offices, and remote employees are all becoming increasingly common. In order to keep up with this new way of working, unified communications technology, especially in shared and remote workspaces, … Continue reading Shared, Open, and Remote Workspaces: Staying Connected
