Jennifer MadisonOctober 16, 2015 The US consumer packaged goods industry (CPG) is expected to increase digital ad spend to $ 7.04 billion by 2018. With most of this spend directed toward branding efforts, marketers are always on the lookout for new ways to reach and inform their audience. Instagram presents an excellent opportunity to do … Continue reading Stand Out Online and on the Shelves: 6 Tips for CPG Brands on Instagram
Mars DorianOctober 16, 2015 I open my browser bookmarks, read through my daily news blogs and find a common theme nowadays: offended people everywhere. Someone said or did something on the net that someone else finds “deeply problematic” which then winds up the outrage machine. Social media users go on a virtual witch hunt, trying … Continue reading Is Your Online Presence Too Safe for Your Own Good?
Matteo DuoOctober 15, 2015 Ever wanted to work from a tropical beach in the Bahamas? How about working from home and creating a steady income for your family? If someone asked you this 20 years ago you would’ve said they were crazy. But with more than 2.4 billion people online, the internet represents the ideal … Continue reading Why Today is the Best Day to Start an Online Business (and How to Do It)
Kyle KamOctober 10, 2015 In this new day and age where jobs are difficult to come by and competition is high, people are shifting from an employee mindset to an entrepreneurial one. Owning your own time, working at home, and creating your own direction and opportunity are only three of the numerous benefits of being … Continue reading 3 Sure-Fire Tips On Making Online Marketing Work for Your Business
Scott BarnettOctober 10, 2015 The latest news story on reviews comes from Staten Island, NY, where a woman who allegedly libeled a local contractor on Yelp was ordered by a judge to pay $ 1,000 towards reparations. The judge agreed that the terms she used, such as “con artist,” “scam,” and “rob,” imply criminal activity … Continue reading Bad Online Reviews – The Best Way To Share Your Side Of The Story
Beth RomelusOctober 9, 2015 high voltage post.High-voltage tower sky background. Use The Correct Social Media Platforms A lot of businesses believe that in order to have a strong presence on social media, they should have accounts on all social media platforms. They try to create interesting posts but their results are little-to-no engagement and shares. … Continue reading How To Build Your Business’ Online Presence
Shelby ClarkeOctober 8, 2015 Finding great photos for the marketing content that your business puts up online can be hard. While you might want to simply Google search and snag the first image that pops up in the results, that’s not a good idea. Why? If the image you want to use isn’t yours, you need to … Continue reading 3 Tips For Picking Perfect Photos For Your Business’ Online Content
Scott LambertOctober 8, 2015 When was the last time you conducted a thorough marketing analysis for your business? If your answer is, “I can’t remember,” don’t feel bad. Many business owners deprioritize marketing analyses in the face of more pressing needs. The good news: There’s never a bad time to conduct a detailed marketing analysis … Continue reading 10 Online Marketing Metrics Critical To Your Campaign’s Performance
Owain PowellOctober 7, 2015 Does the online retail industry need to get smarter? With the long discussed “death of the high street”, it is becoming ever more challenging for companies to attract customers to their stores in advance of December when shoppers tend to flock in their droves, make a dash to grab last minute … Continue reading Top 3 Tips to Increase Online Store Conversions This Christmas
Victoria HeckstallOctober 7, 2015 Running an online business isn’t easy. Whether it’s dealing with tough competition or finding your customers, there are so many factors you have to take into account. Over 90% of online businesses fail today. Don’t become a statistic. Nevertheless, here are the five most important areas you must pay extra attention … Continue reading 5 Important But Hardly Discussed Ways to Run a Successful Online Business
