by Jennifer Hanford April 28, 2016 Follow @jennghanfordApril 28, 2016 Are you tired of seeing ads and “promoted posts” in your social media newsfeeds? Trust us, you’re not alone. The constant ad interruption is taking its toll, and consumers are not afraid of letting brands know how they feel. So, what are small/startup business owners … Continue reading How to Become a Successful Online Publisher [Infographic]
by Adam Frankel April 20, 2016 Follow @FrankelInteractApril 20, 2016 Networking is the key to success in the digital world, and online communities are based on this idea. They allow for the interconnecting of people that share similar interests, whether for business or leisure and recreation. These online communities provide a highly focused target that … Continue reading How Brands Can Use Online Communities for Promotion
by Caleb Cousens April 18, 2016 Follow @CalebCousensApril 18, 2016 Ever been on social media, or reading an article when an acronym crosses your path that you don’t know? Frustrating isn’t it? And the problem is that new acronyms and internet slang are coming up all the time. Using them is almost a rite of … Continue reading 149 Marketing Acronyms that Every Online Marketer Needs to Know
by Erin Sagin April 18, 2016April 18, 2016 Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers responded saying that they appreciated the tips, but needed broader tactics to apply to non-retail sites. Ask … Continue reading 5 Keyword Search Tools All Online Advertisers Should Be Using
by Adam White April 16, 2016 Follow @realAdamWhiteApril 16, 2016 I’ve been working in internet marketing and SEO since about 2000 and there are several skills I have learned that have been instrumental to my success. As I moved into teaching people how to flip websites I kept hearing the same concern over and over … Continue reading You Won’t Be Successful Online Without Mastering These 7 Skills
by Steve Momorella April 8, 2016 Follow @momorellaApril 8, 2016 Over the past several years, social media has become one of the primary distribution channels within an online newsroom. In addition to using email alerts, organizations have started leveraging tools such as RSS feeds, blogs, social sharing and embedded social widgets to help extend their … Continue reading Leverage Social Media in Your Online Newsroom
by Kenneth McLoughlin April 7, 2016April 7, 2016 INTRODUCTION: Social Media has brought an age where anybody can tell the entire world about anything. With great power comes great responsibility that oftentimes social posters don’t really consider. In the past 10 years, the onset of social media has brought two dynamics to consumers that have … Continue reading What Online Haters Mean to Your Business
by Mariia Lvovych April 4, 2016April 4, 2016 The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might … Continue reading How Effective is Your Current Online Marketing Strategy
by Robert Gloer April 4, 2016 Follow @IOUFinancialApril 4, 2016 Banks operate under a different set of specifications when it comes to business lending. They often offer many additional services, and as such, have traditionally taken a more conservative approach to selecting businesses to lend to. The most obvious characteristic that banks emphasize is credit … Continue reading Why Your Business Might Wow an Online Lender But Not a Bank
by Kevin Homer April 4, 2016 Follow @kevin_homerApril 4, 2016 A company’s website is typically the central hub of its entire marketing strategy. It’s the easiest and most cost-effective marketing component in terms of updating with current information and engaging an audience. It’s the one medium where the allotted space to present information is essentially … Continue reading Leveraging Your Company’s Online Presence in a Competitive Industry
