Taral Patel — January 4, 2019 Follow @connect2taral — January 4, 2019 One of the main reasons why so many entrepreneurs are attracted to e-commerce is because of the freedom and flexibility it provides. You no longer have to be tied to a desk in an office to run a successful business; all you need … Continue reading The 3 Things You Need to Consider Before Launching a “Remote” Online Business
Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date. Greg Sterling on December 22, 2018 The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence … Continue reading Online shopping revenues will reach $126 billion by December 31, says Adobe
Warren Knight — December 21, 2018 Follow @warrenknight — December 21, 2018 If blogging is part of your digital marketing strategy (and if it’s not, why not?) you’ll know how time consuming it can be. How can you know if the time you invest in sharing your knowledge and expertise via your blog is paying … Continue reading How-To Attract Online Visitors and Generate New Leads
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers. Jamie Pitman on December 14, 2018 at 9:24 am If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews … Continue reading Do men and women value online reviews differently?
Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales. Andrew Waber on December 11, 2018 When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in place. Salespeople will be around to help in … Continue reading Product pages are the new packaging: Think beyond lower prices to win online
57% Of Consumers Require Five-Star Online Rating by Laurie Sullivan , Staff Writer @lauriesullivan, (December 07, 2018) A report released Friday found that consumers read an average of 10 reviews before trusting a business — up from 7 in 2017 — and 40% of consumers are only impacted by reviews written within the last two weeks. … Continue reading 57% Of Consumers Require Five-Star Online Rating
Online Fraudulent Traffic Increases 20% Leading Up To Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2018 The ad-verification company Fraudlogix published recent data showing an increase in fraudulent advertising traffic in the weeks leading up to Thanksgiving and the holiday shopping season. Fraudlogix analyzed three months of global programmatic ad traffic and found … Continue reading Online Fraudulent Traffic Increases 20% Leading Up To Holidays
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help. If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring … Continue reading 8 best online reputation management tools for your brand
Judi Friedman — November 19, 2018 — November 19, 2018 I’ve said it before, but I’ll reiterate: “Influencers” are people living among us who love to share ideas with others. Period. That’s it. They don’t have to be famous. They don’t even have to own a computer. Whether they’re online doesn’t matter much at all. … Continue reading The People You Should Be Listening to Are Not Online
Choncé Maddox — November 14, 2018 — November 14, 2018 Free-Photos / Pixabay The holidays can be a busy time for small business owners. Or, it can be a slow season. Most entrepreneurs hope to find a nice balance somewhere in the middle. When you run an online business, it can seem nearly impossible to … Continue reading How to Prep Your Online Business For Holiday Success
