Flora Frichou — November 14, 2018 — November 14, 2018 With so many online retailers keeping their eye on this holiday season, the competition is likely to be fiercer than ever. Online spending growth is expected to outpace brick-and-mortar expenditures, but many online retailers are still struggling. Whilst eCommerce sales, revenue, and audiences are poised … Continue reading Preparing Your Online Store For The Holiday Season
But stores are driving an increasing percentage of online buying. Greg Sterling on November 13, 2018 It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is … Continue reading Survey: Majority of consumers will spend 75% of holiday budgets online this year
We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset. Jacqui Wallis on November 9, 2018 If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in … Continue reading Hooked on a feeling: The forgotten factor in online advertising
Data Breaches Could Negatively Impact Online Holiday Sales by Laurie Sullivan @lauriesullivan, (November 08, 2018) Three-quarters of consumers would end their relationship with a brand following a data breach, and half wouldn’t sign up for an online service that had recently been breached, according to data released Wednesday. Ping Identity, a security firm, released the … Continue reading Data Breaches Could Negatively Impact Online Holiday Sales
Search Leads In Driving Election Day Online Sales by Laurie Sullivan , Staff Writer @lauriesullivan, (November 08, 2018) Search became the top promotional driver for retailers on Election Day, according to data released by Adobe on Wednesday. Paid-search advertisements made up 22.2% of sales on Election Day, with email at 18% and shopper helper sites at 5.4%. Social … Continue reading Search Leads In Driving Election Day Online Sales
Nicole Blanckenberg — November 5, 2018 Follow @https://twitter.com/NicoleBlancken — November 5, 2018 Finding products to sell online is not a hurdle exclusive to new online shop owners. The search for new products is a constant task for growing eCommerce businesses and a vital component of scaling your business the right way. No matter what niche … Continue reading How to Find Products to Sell Online in 2 Steps
Michelle Covey — October 31, 2018 Follow @MichelleCovey — October 31, 2018 A side-hustle. A home-based business. A startup. Whatever you call it—congratulations! You’re the owner of a small business. You have a great product, and Amazon, eBay, Etsy and other websites offer ready-made distribution platforms to get your products sold. To make sure your … Continue reading Why Online Marketplaces Care About Barcodes (And You Should Too)
Susan Friesen — October 26, 2018 Follow @eVisionMedia — October 26, 2018 Succeeding with online sales isn’t easy so we looked at 3 examples of entrepreneurs who made it work! It could be as simple as the right product at the right time, but success isn’t always only luck alone. Succeeding with an online store … Continue reading 3 Success Stories You Can Learn from to Build a Profitable Online Store
Lee Wilson — October 22, 2018 Follow @LWilson1980 — October 22, 2018 It’s well documented that Amazon and eBay are the global online leaders (the ‘big two’) when it comes down to online market share as business platforms for online sellers. What is less known is that there are second tier marketplaces which can offer … Continue reading 3 Online Markets You Can’t Afford to Overlook
Mike Brooks — October 19, 2018 Follow @michaelsbrooks — October 19, 2018 PatternPictures / Pixabay You probably know you need to grow and manage online reviews already. If you don’t, you will the first time someone leaves you a bad review. And don’t be naive enough to believe you’ll never get one. You will no … Continue reading How To Build Online Reviews For Your Local Business
