Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching consumers across platforms in the travel industry. Josh Manion on October 2, 2015 Is it truly possible that US retailers miss the chance to bring in 10 percent more revenue because they are fumbling omni-channel marketing efforts? For a … Continue reading How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster
Tracey WallaceAugust 18, 2015 In today’s state of ecommerce, marketplaces are becoming the norm for up-and-coming online sellers, and brand awareness rests almost wholly with legacy brands. There is nothing wrong on the surface with marketplace success. In fact, the benefits are numerous for smaller shops: you get to cast a wider net to an … Continue reading The 6 Must-Have Operational Strategies to Dominate Omnichannel Ecommerce
Lahary RavuriMay 9, 2015 Companies have more information at their disposal than ever before; unfortunately, most don’t know how to make sense of all of it. They understand the purpose of the individual data sets but have no structure in place to evaluate data in a holistic way. Let’s talk about channels When marketing professionals talk … Continue reading Omnichannel Doesn’t Need to be Ominous
Tom HustonApril 7, 2015 In the history of CX, there have never been more ways for agents to engage with customers than there are today. As new technologies emerge and integrate themselves into CX workflows, they’re expanding and enhancing the existing toolkit more than replacing old tools, granting both customers and support personnel more channels … Continue reading Neither Shaken nor Stirred: The Blended Omnichannel Agent
Jordan ConMarch 27, 2015 The height of basketball season is well underway (March Madness and NBA teams are gearing up for a playoff run), but I’ll bet you didn’t know how that relates to omni-channel marketing. Just like basketball, omni-channel marketing is about teamwork — using the various marketing channels towards a single goal and … Continue reading Omni-Channel Marketing Needs The Right Social Analytics
Matt TortoraFebruary 14, 2015 The importance of effective product information management is monumental for retailers. In fact, $ 40 billion in sales, or 3.5%, are lost each year due to supply chain information inefficiencies. When it comes to products, companies spend an average of 25 minutes per SKU per year cleaning out and syncing old … Continue reading 4 Product Information Management Best Practices for Ensuring Omnichannel Success
Daniela YoungFebruary 7, 2015 In our previous blog, Maximise Sales with Omni-channel Retailing, we explained the differences between Omni-channel and Multi-channel selling. This follow up will focus our attention on: Why you should adopt an Omni-channel approach. How to promote your Omni-channel strategy. How to overcome issues with evaluating information. Factors which highlight successful Omni-channel … Continue reading The Omni-Channel Champion
Gap between CMO rhetoric and actual consumer experience on full display. Greg Sterling on December 22, 2014 One of the major buzzwords in retail is “omni-channel.” The notion behind that overused term is the delivery of a consistent brand and shopping experience across channels: online, mobile or in store. According to the omni-philosophy, traditional retailers are supposed to be breaking down the … Continue reading The Opposite Of Omni-Channel: Target’s Ecommerce And Customer Service Failure
On Aug. 15th, the advanced eCommerce sales report for Q2 2014 was published by the U.S. Census Bureau. As could be expected, business owners were anxious to see how Q2 fared in comparison to its predecessor – especially those business owners who have invested in omni-channel marketing initiatives. According to the U.S. Census Bureau report, … Continue reading Adopting Omni-Channel eCommerce: Proof in the Numbers
