by Delphine Moulu March 4, 2016 Follow @reelevantappMarch 4, 2016 Using email intelligence When asked, “In which of the following ways, if any, would you prefer companies to communicate with you?”, 72% of consumers chose email according to a MarketingSherpa study. Now this doesn’t mean we can nor should send batch and blast emails to … Continue reading How to Offer a Unique Customer Experience Using Email Marketing
by Matt Gill February 22, 2016February 22, 2016 There is a certain energy about startup companies that can be very alluring to marketing execs. The opportunity to build something and grab a piece of the action is compelling. But don’t let the excitement and potential cloud your decision-making process when considering a startup employment offer … Continue reading How to Negotiate Your First Startup Employment Offer
by Rachel Parker November 12, 2015 Follow @resonancecontNovember 12, 2015 Recently I got a call from a marketer who was looking for “the next step” for her brand’s content marketing strategy. Their blog, social media, and email content were humming along, and they really wanted to amp things up and start growing their audience. I … Continue reading 5 Killer Reasons to Offer an E-Book on Your Website
Ahmad MunawarOctober 23, 2015 Aren’t you tired of getting hit over the head with opt-in offers? You used to be able to just ignore those opt-in boxes in the sidebar or at the bottom of a blog post. But now, marketers are literally throwing opt-in offers in your face and forcing you to make a … Continue reading The Art of the Ask: 4 Ways to Craft an Irresistible Opt-in Offer
Olivier ChoronAugust 12, 2015 So in my previous blog posts, I have discussed; the key issues your partners face which prohibit your social media posts from being effectively shared, and the resolutions to these issues. I have also briefly touched upon the importance of providing training to your channel partners. But what sort of training … Continue reading Why You Should Offer All Of Your Channel Partners Social Media Training
Danielle SheerinJuly 19, 2015 If you are going to be servicing large volumes of customers on social media, you will find it necessary to move from focusing provision on one-on-one support, to creating solutions that can pre-empt service needs. By pre-empting customer needs you can begin to offer proactive support and self-service options. The aim … Continue reading Marketing: How to Offer the Best Social Media Servicing at Scale
VerticalResponseJune 29, 2015 Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns. Content Offer Emails You can educate … Continue reading Guide to Autoresponders: Content Offer and Survey Emails
Alleli AspiliJune 22, 2015 Have you experienced complaining via social media? Was it addressed promptly or were you seen-zoned? Honestly, I have and it was an unpleasant experience. I guess, I am one of those people, who were included in HelpScout.net’s statistics, which shows that 78% of customers have bailed out of a transaction due … Continue reading How to Offer Great Customer Service With Social Media
Lori SoardApril 15, 2015 According to Business Insider, as of 2012, there were over half a billion websites. With that many websites, how do you set yours apart from all the others in your niche? You’ve probably heard that you should set yourself up as an authority. You want to be the person that people … Continue reading Why You Should Offer Free Training Sessions to Set Yourself Up as an Authority
Ben PuzzuoliFebruary 1, 2015 If you’re a small business owner and you haven’t already included a help desk solution with your business infrastructure, you may be doing yourself and your customers a great disservice. Efficient help desk solutions are beneficial to your customers as well as your marketing and sales goals. Put your small business … Continue reading Benefits a Help Desk Can Offer Small Businesses
