Howard J. Sewell — January 13, 2017 Follow @hjsewell— January 13, 2017 In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready … Continue reading Expand your Offer Strategy to Increase SEM Performance
Karen Repoli — November 20, 2016 Follow @karenrepoli— November 20, 2016 Just as your target audience are all individuals who need individual approaches, strategies, and motivation, so are the many ways you can create the irresistibility factor in your service. Create a Price Point that is Irresistible – Both to You and Your target customer! … Continue reading 13 Key to Creating an Irresistible Service Offer
by Richard SellersOctober 16, 2016 The hiring manager will want you to answer these eight key questions before giving you an executive-level job offer in marketing. This list of questions is modified from a Marketing Executives Networking blog by Lisa Fernow “Not Hearing about Any Good Innovations?” that recommended asking similar questions when looking to … Continue reading Answering Eight Key Questions Will Help You Get A Job Offer
by Ringo Nishioka Follow @hr_nastySeptember 23, 2016 It started when we accepted the wrong job offer Accepting the wrong job offer In the past 3 weeks, I have met with three different job seekers and I noticed a common thread. With each situation, the candidates DID NOT realize they were working against themselves in their … Continue reading Why Most Candidates Take the Wrong Job Offer
August 2, 2016 Even if you’re not aspiring for a spot in the C-suite, professional development is likely a major value in your career. It’s how you prove yourself worthy of promotion, of salary raises, and of increased responsibility. It’s also how you stay mentally stimulated and adaptive to the rapid pace of technical evolution. … Continue reading What to Do When Your Employer Doesn’t Offer Professional Development Opportunities
by Susan Gilbert July 10, 2016 Follow @SusanGilbertJuly 10, 2016 Overcome Buyer Objections and Increase Sales If you’ve been in business long enough, then you know how frustrating it can be for a lead to turn you down after months of hard work. If you’re not getting the results that you need then you will … Continue reading Get Your Business Prospects to Say Yes to Your Offer
by Brad Swezey June 7, 2016 Follow @JustSmallBizJune 7, 2016 Brad Swezey: Hi there. Today’s topic is going to be how you can easily get more customers and clients to pay more for what you offer. The problem with many small businesses is they think that they have to compete on price. That the lowest … Continue reading See How Easily You Can Get Customers/Clients to Pay More for What You Offer
by Andre W. Klein June 5, 2016 Follow @akleines2June 5, 2016 The internet has opened up a window of possibilities in the field of commerce and business that is unparalleled by anything before it. The internet has become a great venue to find and to offer services in a way that paid ads on newspapers … Continue reading eCommerce – How Can an Independent Professional Offer Their Services Using the Internet?
We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value propositions. Barry Levine on March 9, 2016 at 10:00 am Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and installed base, there’s one essential … Continue reading What does VR-based marketing offer that other tech does not?
by Delphine Moulu March 4, 2016 Follow @reelevantappMarch 4, 2016 Using email intelligence When asked, “In which of the following ways, if any, would you prefer companies to communicate with you?”, 72% of consumers chose email according to a MarketingSherpa study. Now this doesn’t mean we can nor should send batch and blast emails to … Continue reading How to Offer a Unique Customer Experience Using Email Marketing
