Tag Archives: Nurture

Leveraging RTB display to engage, nurture and convert audiences through personalization

With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019 With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization →

Making potential customers happy: How to nurture the best possible leads

Customer Satisfaction

Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018 Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads →

How to nurture new vs. existing leads

Leads Conversion

Now that you’ve got your leads lined up, what’s next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales. Seth Price on December 8, 2017 Leads — they drive business forward. We advertise, blog, curate social accounts, use … Continue reading How to nurture new vs. existing leads →

Why Care For and Nurture IT Prospects?

Sales Guide

Barbara McKinney — April 17, 2017 — April 17, 2017 Some prospects such as IT Managers, IT Directors, CIOs and CTOs are harder to reach than others. They are the busiest person within an organization together with C-level prospects, Presidents and Business Owners. But despite their busy schedule, why do we need to care and … Continue reading Why Care For and Nurture IT Prospects? →

Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle

Sales Techniques

Raja Walia — March 8, 2017 — March 8, 2017 Industrial manufacturers have a long sales cycles due to RFPs, product design, feedback, testing and more. The need to nurture sales leads becomes critical to success due to the length of these sales cycles. How do you stay in front of the prospect during long … Continue reading Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle →

Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map

Mobile Apps

Courtney Abud — March 6, 2017 — March 6, 2017 So you’ve decided to build an email nurture. That’s great! Whether it’s part of an awareness campaign, a follow-up from an assessment or an attempt to turn a sale, an email nurture is a great way to deliver relevant information to prospects and customers. But … Continue reading Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map →

4 tips for creating epic nurture campaigns

Marketing Campaigns

Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign. Mary Wallace on March 1, 2017 Marketers are cool people. We tend to be very aware of the world around us — what’s epic and what’s (March 15, 2017)’s … Continue reading 4 tips for creating epic nurture campaigns →

5 Steps to Optimizing a Lead Nurture Program

Lead Nurturing

Courtney Marshall — November 23, 2016 — November 23, 2016 Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. That means testing, tweaking, experimenting, building and rebuilding. If you want to truly optimize … Continue reading 5 Steps to Optimizing a Lead Nurture Program →

10 Ways to Nurture Business Relationships: Active Versus Passive

Business Relationship

Deena Anreise — November 17, 2016 Follow @Prialto— November 17, 2016 We’ve all read articles about networking best practices. The internet is overwrought with networking angles and strategies advocating for the best ways to stay in front of your contacts and prospects amidst the noise of a digitally connected world. So Then…Why Is This Business … Continue reading 10 Ways to Nurture Business Relationships: Active Versus Passive →